Brand Tone

Playful, Passionate, Inclusive, and Empowering

Brand Values

• •Individuality and Self-Expression
• •Creativity and Unique Design
• •Inclusivity and Celebrating Quirks
• •Joy and Playfulness
• •Comfort and Practicality
• •Supporting Entrepreneurship
• •Customer Satisfaction

Best Practices

• •Embrace "You" and "Your": Speak directly to the customer, making them feel seen and understood. Focus on how the products help *them* express *their* individuality. The brand already uses this well with "What's Your Thing?".
• •Inject Playfulness and Personality: Don't be afraid to use lighthearted language, puns (where appropriate for the specific item), and enthusiastic descriptions. Words like "quirky," "whimsical," "joy," and "charm" are good starting points, as seen on their "About Us" page.
• •Highlight Uniqueness and Self-Expression: Consistently reiterate that the products are for individuals who want to stand out and show off their unique interests. Use phrases that empower them to be themselves.
• •Maintain an Encouraging and Inclusive Voice: Ensure the language is welcoming to all, celebrating diversity in tastes and passions. Avoid jargon or exclusionary terms. The message of supporting a Native American female entrepreneur can also be subtly woven in to reinforce positive values.
• •Be Authentic and Passionate: Let the genuine passion for the products and the brand's story (as shared by the founder) shine through in the copy. This builds trust and a stronger connection with the audience.

Social Perception

Positive for product quality and service; Appreciation for uniqueness; Emerging online presence

Copy Examples

• •Tired of the same old? So are we. At It's My Thing, we celebrate YOU – your quirks, your passions, your awesome individuality. Dive into a world of unique, handcrafted treasures that shout *your* story. What's your thing? Find it here!
• •Cluck yeah, it's your new favorite tee! Show off your flockstar status with our 'Chickens Are My Thing' collection. Comfort, style, and a whole lotta personality – because being you is always in season.
• •Normal is overrated. 😉 Embrace your wonderfully weird side with our latest 'Oddities' drop! This [Product Name] isn't just an item, it's a conversation starter. #ItsMyThing #UniqueFinds #QuirkyCool #ExpressYourself
• •🎉 Your Next Favorite Thing is Here! (Plus a Little Treat Inside...)
• •Unleash Your Passion! The all-new [Collection Name] has landed – designed for the beautifully distinct, just like you. Shop now and wear your heart on your sleeve (literally!).