Brand Tone

Personal, Relatable, Direct, Sales-Oriented, Informal, and Friendly

Brand Values

• •Passion and Personal Fulfillment
• •Accessibility/Affordability
• •Perseverance and Dedication
• •Customer Connection
• •Quality (Aspired)

Best Practices

• •Maintain a consistent tone across all platforms, balancing the personal touch with sales-oriented messaging.
• •Emphasize the founder's story to strengthen the personal connection with customers.
• •Highlight the affordability and trendiness of products in marketing materials.
• •Actively engage with customers on social media, responding to comments and feedback.
• •Showcase product quality through visuals and descriptions, reinforcing the brand's commitment.

Social Perception

Perceived as a small, founder-driven business focused on trends and deals, with a positive but limited external feedback.

Copy Examples

• •"Ciao Girls! Check out our new arrivals – low cost and super trendy! #accessories #lowcost"
• •"Meet Manuela, the heart behind ItsMine. A dream turned into reality, made with passion and dedication. #passion #smallbusiness"
• •"Don't miss our SVUOTA TUTTO sale! Get amazing accessories at unbeatable prices. Limited time only!"
• •"ItsMine Privè on WhatsApp: Spoilers and promos just for you! Join our exclusive community today."
• •"See our products live on Instagram! Join our live sessions for a closer look and exclusive deals."