Brand Tone

Inspirational, Professional, and Community-Oriented

Brand Values

• •Authenticity
• •Resilience and Growth
• •Innovation and a Forward-Thinking Mindset
• •Community and Collaboration
• •Creativity as Transformation

Best Practices

• •Lead with Purpose: Always connect the art or message back to the core values of authenticity, resilience, and growth. Every piece of copy should reinforce the brand's inspirational mission.
• •Balance the Professional with the Personal: Share expert insights and industry knowledge (the professional) while grounding it in personal stories and a message of human connection (the personal). Use platforms like LinkedIn for professional discourse and Instagram/Twitter for a mix of art, inspiration, and community engagement.
• •Foster Community in Your Language: Use inclusive and collaborative language. Ask questions, invite discussion, and regularly highlight or engage with other artists and creators in the space to reinforce the community-oriented value.
• •Be a Forward-Looking Voice: Consistently incorporate terminology and topics related to innovation (AI, NFTs, Web3, digital art). This positions the brand as a knowledgeable and current leader in the field.
• •Maintain an Empowering and Uplifting Tone: Whether discussing technology, business, or art, the underlying message should be positive and empowering. Avoid overly critical or negative framing, instead focusing on solutions, potential, and transformation.

Social Perception

Credible and influential authority, community builder, and innovator within the digital art and NFT space.

Copy Examples

• •Unlock your creative potential. Join our workshop to explore how digital art and AI can be tools for personal growth and authentic expression. It’s not just about making art; it’s about transforming your life through creativity.
• •Presenting our latest piece, 'Resilience in Bloom.' This work explores the journey of growth through life's challenges. A testament to authenticity and the strength we find in our own stories. #DigitalArt #NFTArt #CreativeLife #Authenticity
• •The intersection of art and technology is more than a trend—it's the new frontier for strategy and innovation. As artists and leaders, embracing tools like NFTs and AI allows us to build resilient, forward-thinking communities. #BusinessStrategy #Innovation #NFT #Web3
• •Excited to be speaking at #NFTNYC2024! I'll be sharing insights on building an authentic brand in the Web3 space and the power of community collaboration. Let's connect and build the future of art together. #NFTCommunity #DigitalArtist
• •itsltlthings.art was founded on a simple, powerful belief: the little things are the big things. Our mission is to leverage art, technology, and storytelling to foster resilience, inspire radical self-love, and build a community dedicated to authentic, creative living.