Tono de Marca

Personal, whimsical, encouraging, friendly, approachable, positive, and enthusiastic.

Valores de Marca

• •Creativity and Self-Expression
• •Passion for Pop Culture
• •Quality and Detail
• •Inspiration

Mejores Prácticas

• •Use Whimsical and Positive Language: Incorporate words like "magic," "dreamy," "sparkle," and "wonderful" to reflect the aesthetic of the art. Maintain a consistently encouraging and cheerful tone.
• •Stay Personal and Authentic: Write in the first person (e.g., "I'm so excited to share...") to maintain the direct connection between the artist and the customer. Share personal excitement for new products or designs.
• •Embrace the Community: Use inclusive language ("we," "our favorite characters") to foster a sense of shared community. Reference beloved shows and characters that resonate with the target audience.
• •Incorporate Visual Elements in Text: Use emojis, kaomoji (like ✧), and other simple visual cues in product descriptions and social media posts to add personality and align with the digital-native audience.
• •Be Enthusiastic but Clear: While the tone is playful, ensure that key information (product materials, sizes, shipping details) is communicated clearly and accurately so customers can purchase with confidence.

Percepción Social

Overwhelmingly positive; seen as beautiful, adorable, and inspiring. Laia López is perceived as a highly talented and influential figure who generates excitement for her product releases, fostering a loyal and personally connected customer base.

Ejemplos de Copy

• •✧ Unlock the Magic! ✧ Step back into your favorite worlds with our new collection of anime prints. From the moving castles to the spirited jujutsu sorcerers, each piece is filled with love and a little bit of sparkle. Find the character that speaks to your heart!
• •Your creative ideas deserve a beautiful home! ✨ Our whimsical notepads and clear washi tapes are back in stock. Perfect for journaling, planning, or adding a touch of magic to your everyday notes. Let's make something beautiful together!
• •Get ready to shine! For a limited time, our beloved 'Strawberry Moon' character is available as a special glitter sticker. Add her to your laptop, sketchbook, or anywhere you need a little extra magic. She’s too sparkly to miss!
• •The shop is finally open! 💖 I’m so excited to share all the new prints, stickers, and stationery I’ve been working on. Thank you so much for your incredible support—it means the world to me. I can't wait to see what you all choose! Link in bio to find your new favorite things. ✧
• •Welcome to the world of Itslopez! What started as a personal passion for drawing has grown into a community of fellow dreamers and art lovers. Each item in this shop, from the smallest sticker to the largest print, is a piece of my heart, inspired by the stories and characters we all adore. Thank you for being here and sharing in the magic.