Brand Tone

Confident, Technical, and Adventurous

Brand Values

• •Protection
• •Innovation
• •Sustainability

Best Practices

• •Lead with the Core Promise (Protection): Always open with the benefit of protection. Use powerful, confident words like "military-grade," "extreme impact," "ultimate," and "certified drop protection." This immediately addresses the customer's primary need.
• •Integrate Technical Proof (Innovation): Back up protection claims with specific technology. Always mention brand-specific terms like "HEXOTEK," "Impacthane," or "Air Pocket Corners" to build credibility and differentiate from competitors.
• •Weave in the "Why" (Sustainability): Don't just state that products are made from recycled materials. Connect it to the larger brand value of environmental responsibility. Use phrases like "protection you can feel good about" or "innovation with a conscience."
• •Speak to the Lifestyle (Adventurous): Use active, aspirational language. Connect the product's durability to the user's life and activities—whether it's an "epic adventure" or just surviving the "daily grind." This creates an emotional connection beyond the technical features.
• •Maintain Regional Relevance (Australian Made): For the ITSKINS AU audience, consistently highlight the "Australian Made" collection where applicable. Emphasize the associated benefits of local job creation, high-quality standards, and lower carbon emissions to foster a stronger connection with the local market.

Social Perception

Generally positive, especially regarding device protection and durability. Customers praise robust quality, good fit, and style. The use of recycled materials and lifetime warranty are seen as significant benefits. However, some criticisms exist concerning case yellowing over time, misaligned cutouts, and the appearance of glossier finishes.

Copy Examples

• •Peak Performance. Zero Compromise. Your adventures shouldn’t be limited by your gear. Engineered with HEXOTEK shock-absorbing tech and crafted from 100% recycled materials, our cases are built to handle every drop, so you can focus on the view. #BuiltToOutperform #SustainableProtection #ITSKINS
• •Style That Protects. Sustainability That Matters. Why choose between advanced drop protection, a sleek design, and eco-friendly materials? With ITSKINS, you get it all. Featuring antimicrobial defense and a lifetime warranty. Tap to explore the collection made right here in Australia.
• •Intelligently Engineered, Sustainably Made. The ORIGIN R // SOLID case is where innovation meets responsibility. Its dual-layer HEXOTEK honeycomb structure provides up to 3m of certified drop protection, while its self-healing surface erases minor scratches. Made entirely from GRS-certified recycled materials, it’s protection you can feel good about.
• •Redefining Manufacturing: Our Commitment to Local, Sustainable Innovation. At ITSKINS, we believe in thinking globally and acting locally. Our Gold Coast facility utilizes patented, automated production technology to create premium, Australian-made phone accessories from 100% recycled materials. This not only ensures superior quality but also reduces carbon emissions and strengthens our local economy. #AustralianMade #Sustainability #Innovation
• •ITSKINS AU | Official Site | Military-Grade Drop Protection Shop Durable & Sustainable Phone Cases. Made from 100% Recycled Materials. Australian-Made Options & Lifetime Warranty. Free Shipping in AU.