Brand Tone

aspirational and professional

Brand Values

• •Results-Oriented
• •Confidence
• •Innovation & Technology
• •Accessibility
• •Professionalism

Best Practices

• •Lead with the Benefit, Support with the Tech: Always start by highlighting the emotional and physical benefits for the client (e.g., "Feel confident and strong"). Follow up with how your professional technology makes it possible (e.g., "with our advanced radiofrequency treatment").
• •Use Aspirational Language: Employ powerful, positive, and uplifting words like "sculpt," "define," "enhance," "reveal," and "transform." Frame the services not just as treatments, but as steps towards a more confident self.
• •Maintain a Professional & Clean Voice: Avoid slang, overly casual phrasing, and complicated medical jargon. The tone should be clear, direct, and knowledgeable, reinforcing your position as an expert in the field.
• •Emphasize "Non-Invasive": This is a key differentiator and a major value proposition. Consistently mention "non-surgical," "non-invasive," and "no downtime" to reassure potential clients and highlight the accessibility of your services.
• •Create a "Glossary" of Brand Terms: Develop a consistent set of terms for your services and their outcomes (e.g., always use "body contouring" instead of "fat blasting," or "shaping session" instead of "appointment"). This ensures that everyone writing for the brand uses the same language, strengthening brand identity.

Social Perception

a trusted, high-end, and effective provider of non-invasive aesthetic treatments in Puerto Rico. The perception from a potential customer's point of view is that of a specialized, private clinic focused on specific body-shaping outcomes.

Copy Examples

• •Your Dream Shape, Realized. Discover the power of non-invasive body contouring.
• •Define and sculpt your core with our advanced shaping technology. This non-surgical treatment targets stubborn abdominal fat, revealing the strength and definition beneath. It's time to feel confident from every angle.
• •Confidence isn't built in a day, but your dream silhouette can be shaped in just a few sessions. At ItShape, we use cutting-edge, non-invasive technology to help you achieve your body goals. Swipe to see the possibilities. #ItShape #BodyContouring #Confidence
• •Redefine Your Curves. Your ItShape Journey Starts Now.
• •Ready for a transformation? Book your complimentary consultation today and take the first step towards the shape you've always wanted. No surgery, all confidence.