Brand Tone

Professional & Expert, Informative & Educational, Reliable & Trustworthy, Innovative, Helpful & Supportive

Brand Values

• •Accuracy & Reliability
• •Innovation
• •Quality
• •Customer Focus & Support
• •Public Health & Safety
• •Ease of Use
• •Environmental Responsibility

Best Practices

• •Prioritize Clarity and Accuracy: Given the technical nature of the products, all copy should be clear, concise, and factually accurate. Avoid jargon where possible, or explain it if necessary, especially when addressing home users.
• •Emphasize Benefits, Not Just Features: While detailing technical specifications is important, always link features back to tangible benefits for the user (e.g., "patented aperture strip for more accurate low-level copper detection, ensuring your water is safe").
• •Maintain a Professional and Authoritative Voice: Copy should consistently reflect expertise and leadership in water testing technology. This builds confidence and trust.
• •Incorporate a Helpful and Solution-Oriented Approach: Frame product descriptions and marketing materials as solutions to customer problems (e.g., "Concerned about lead in your pipes? Our quick test provides answers.").
• •Showcase Innovation and Quality: Regularly highlight the innovative aspects of the products and the company's commitment to quality manufacturing and reliable results in all communications.

Social Perception

Positive for Product Efficacy, Seen as a Specialist Provider, Good Customer Service, Limited Mainstream Awareness, Association with US Parent Company

Copy Examples

• •Ensure Your Water's Purity. Simple, Accurate Testing with ITS Europe. Worried about your water quality? ITS Europe offers innovative and reliable test kits, designed for both home and professional use. Get peace of mind with fast, accurate results you can trust. Explore our solutions today.
• •Precision in Every Drop. Advanced Water Analysis by ITS Europe. For over 30 years, professionals have trusted ITS Europe for cutting-edge water testing. Our eXact® photometers and SenSafe® strips deliver unmatched accuracy for critical applications. Elevate your water quality management.
• •Is Your Drinking Water Safe? Don't Guess, Test! ITS Europe empowers you to take control of your water safety. Our easy-to-use home water test kits screen for common contaminants, providing clear results quickly. Because your health matters.
• •Innovation for Cleaner Water. Sustainable Solutions from ITS Europe. At ITS Europe, we're committed to developing environmentally responsible water testing technologies. Our patented systems are designed for accuracy, efficiency, and a minimal environmental footprint. Partner with us for a safer, cleaner future.
• •Support You Can Count On. Expert Advice for Your Water Testing Needs. Choosing the right water testing solution can be complex. The ITS Europe team is here to help. With expert knowledge and dedicated customer support, we ensure you find the perfect fit for accurate results every time. Contact us today.