Brand Tone

Playful & Fun, Trendy & Fashion-Forward, Approachable & Friendly, Empowering & Expressive, Enthusiastic & Passionate

Brand Values

• •Self-Expression & Individuality
• •Quality Craftsmanship
• •Customer Connection & Community
• •Joy & Playfulness
• •Giving Back

Best Practices

• •Embrace Playfulness: Use exclamation points where appropriate, fun emojis (✨💖💎), and lighthearted language. Keep the tone upbeat and exciting.
• •Focus on "You": Center the copy around the customer, their creativity, their story, and their unique style. Use words like "your," "you," and "create your own."
• •Highlight Personalization and Uniqueness: Consistently reinforce the idea that each piece is special and a reflection of the individual. Use phrases like "one-of-a-kind," "uniquely yours," and "tell your story."
• •Be Enthusiastic and Inviting: Convey passion for the jewelry and the creative process. Make customers feel excited to participate, whether online or at a pop-up.
• •Keep it Trendy and Current: Use relevant hashtags and language that resonates with a fashion-conscious audience interested in current jewelry trends like charm necklaces and layering.

Social Perception

Highly Positive, Trendy and Desirable, Unique and Personal, Associated with Fun and Creativity, Good Quality for the Price

Copy Examples

• •Your story, your charms, your sparkle! ✨ Dive into a world of endless possibilities and build a necklace that's uniquely YOU. Which charm calls to your heart today? #ItsEspeciallyLucky #CharmBar #PersonalizedJewelry #TellYourStory
• •POV: You're creating your dream charm necklace at our pop-up! 😍 So many choices, so much fun! Can't wait to see what you design. #CharmJewelry #AtlantaEvents #DIYJewelry #ItsEspeciallyLucky #FashionFun
• •Unlock Your Style. ✨ Design a piece that’s as unique as your journey. Our charm bar awaits to help you express yourself, one charm at a time. #SelfExpression #CustomJewelry #LayeredLook
• •Hey Lucky Charmer! Get ready to design, dazzle, and delight! Join us at our upcoming pop-up event for an unforgettable experience creating your very own charm necklace. Limited spots, unlimited fun! [Link to details] #ItsEspeciallyLuckyPopUp #JewelryDesign #AtlantaFun
• •Add a touch of luck and a whole lot of style with our Gold-Filled Lucky Horseshoe Charm! 蹄 Perfect for attracting good vibes or gifting to someone special. Durable, tarnish-resistant, and ready to tell your story. What will your horseshoe bring you? #LuckyCharm #GoodVibesOnly #CharmCollection #ItsEspeciallyLucky