Tono de Marca

aspirational, confident, and exclusive

Valores de Marca

• •Exclusivity
• •Modern Style
• •Quality

Mejores Prácticas

• •Create a Brand Voice Chart: Develop an internal document that clearly defines the brand's personality with a "We Are / We Are Not" format. For example: "We are: Confident, Bold, Exclusive, Minimalist. We are not: Playful, Loud, Accessible to all, Complicated." This will serve as a guide for all writers.
• •Use Aspirational and Confident Language: Consistently employ strong, declarative sentences. Avoid hesitant or overly descriptive language. Words like "discover," "define," "elevate," and "uncompromising" reinforce the elite persona.
• •Maintain Visual and Textual Minimalism: The clean aesthetic of the website should be mirrored in the copy. Keep sentences short and impactful. Let the product and the bold headlines do most of the talking. Avoid jargon and clichés that can dilute the brand's perceived sophistication.
• •Emphasize Scarcity and Exclusivity: Use terms like "limited drop," "exclusive collection," and "few pieces available" in marketing communications. This aligns with the "elite" concept and can create a sense of urgency and desirability, a common strategy in streetwear.
• •Develop a Cohesive Narrative Across All Touchpoints: Even without a major social media presence, ensure that the tone on the website, in email communication, on product tags, and in any potential future content is perfectly aligned. Every piece of text should feel like it comes from the same singular, confident voice.

Percepción Social

neutral to non-existent

Ejemplos de Copy

• •Not just a t-shirt. It's a statement. The [Product Name] tee features a relaxed, oversized fit in premium heavyweight cotton. Designed for the few who lead, not the many who follow. This is the new standard. This is Elite.
• •Style is a language. We are the dialect. Discover the collection that sets you apart. Welcome to It's Elite.
• •We don't follow trends; we define them. It's Elite was born from a desire for uncompromising quality and a new perspective on urban style. Our pieces are crafted for individuals who understand that true style is a form of self-expression. Join the new elite.
• •Your wardrobe is a reflection of your standards. Time to elevate them. Shop the exclusive drop from It's Elite. Limited pieces available.
• •The Elite Have Arrived: Your First Look at the New Collection.