Brand Tone

Aspirational & Confident, Revolutionary & Innovative, Benefit-Oriented & Reassuring, Direct & Informative

Brand Values

• •Beauty & Confidence
• •Innovation & Modernity
• •Effectiveness & Results
• •Convenience & Ease of Use
• •Health-Conscious (relative to sun exposure)

Best Practices

• •Focus on Transformation & Aspiration: Use language that evokes confidence, radiance, and the desired end-result of a beautiful tan. Words like "glow," "radiant," "flawless," "confidence," and "effortless" should be staples.
• •Highlight Ease & Innovation: Emphasize the simplicity and modern nature of the product (nasal spray) as a "shortcut" or "revolutionary" approach compared to traditional methods.
• •Emphasize Natural Results: Continuously reassure customers that the tan will look "natural," "even," and "sun-kissed," not artificial or orange. Use "bespoke tan" to highlight personalization.
• •Be Benefit-Driven but Cautious with Health Claims: While the primary benefit is the tan, subtly weave in the idea of avoiding harsh sun exposure. Be extremely cautious with unsubstantiated secondary health claims (like fat loss), as these can attract regulatory scrutiny and undermine credibility if not well-supported and legally compliant.
• •Maintain a Positive and Reassuring Voice: Address potential concerns (like use on pale skin) proactively and positively. Customer testimonials and before/after visuals (if ethically sourced and representative) can reinforce this, but transparency about the product's nature is crucial given the regulatory landscape of Melanotan II.

Social Perception

Generally positive among users who see it as an effective and convenient tanning solution. Skepticism and concern exist among the wider public/health-aware consumers/regulatory bodies due to the nature of Melanotan II. Social media trends increase visibility but also scrutiny.

Copy Examples

• •Unlock Your Radiant Glow. Effortlessly. Tired of streaks and sun damage? BetaTan Nasal Spray offers your shortcut to a flawless, natural-looking tan that radiates from within. Glow confidently, all year round.
• •The Future of Tan is Here. And it's Beautifully Simple. Step into the new era of tanning with BetaTan. Our innovative nasal spray works with your skin to create a perfect, sun-kissed look without the harsh rays. Effortless application, stunning results.
• •Confidence Looks Good on You. So Does This Tan. Feel your most confident self with a beautiful, even tan from BetaTan. Designed for a natural finish, it’s the tanning solution that fits your lifestyle and enhances your unique beauty.
• •Pale Skin? No Problem. Sun-Kissed Glow? Absolutely. Finally, a tan that loves fair skin! BetaTan helps you achieve that healthy, golden hue you've always wanted, gently and effectively. Say goodbye to burns and hello to a radiant you.
• •Your Secret to an Endless Summer Glow. Keep that just-back-from-holiday radiance every day. BetaTan delivers a long-lasting, natural tan with a simple spray, letting you glow effortlessly, whatever the season.