Brand Tone

Personable, professional, and celebratory. An experienced, reliable, and warm friend who is an expert in gifting, focusing on inspiring, engaging, valuing, and retaining relationships.

Brand Values

• •Customer-Centricity
• •Quality and Aesthetics
• •Versatility and Customization
• •Building Relationships

Best Practices

• •Maintain a Personable and Helpful Tone: Always write in a warm, approachable, and professional voice. Use language that shows you understand the customer's needs and are there to provide a solution.
• •Focus on the 'Why' Behind the Gift: Emphasize the emotional aspect of gifting as celebrating milestones, showing appreciation, and building relationships. Frame your products and services as a way to create positive experiences.
• •Highlight Quality and Aesthetics: Use descriptive words that evoke a sense of quality, elegance, and beauty. Words like 'curated,' 'sophisticated,' 'beautiful,' and 'impeccable' reinforce the brand's commitment to high standards.
• •Showcase Versatility: Regularly feature the wide range of occasions and needs you cater to, from corporate events to personal celebrations. This reminds your audience of the breadth of your offerings.
• •Incorporate Customer Language: Use phrases and sentiments from positive customer testimonials in your copy. This not only provides social proof but also ensures your messaging resonates with your target audience's experiences and values.

Social Perception

Overwhelmingly positive. Perceived as reliable, professional, detail-oriented, and a go-to solution for thoughtful, beautifully presented, high-quality gifts. Customers see the service as a 'huge help' and 'breath of fresh air', and in the corporate world, they are viewed as a valuable partner for branding and client appreciation.

Copy Examples

• •Elevate your corporate gifting. Our curated gift sets are designed to impress your clients and appreciate your team, leaving a lasting impression of your brand's quality and thoughtfulness. Let's create something memorable together.
• •This holiday season, give the gift of time. Let us handle the wrapping while you make memories with your loved ones. Our beautiful, custom gift wrapping will make your presents almost too pretty to open.
• •Celebrate their special day with a gift that’s as unique as they are. From gourmet treats to personalized treasures, we’ll help you find and beautifully wrap the perfect present.
• •Show your team how much you value them. Our custom-branded promotional products and thoughtful gift baskets are the perfect way to say 'thank you' for their hard work and dedication.
• •It’s all in the details. ✨ A beautifully wrapped gift shows you care. Let us add that extra special touch to your next celebration. #GiftWrapping #CorporateGifts #Celebration #ThoughtfulGifting