Brand Tone

Empowering, Celebratory, Inspirational, Inclusive, Authentic, Professional & Innovative

Brand Values

• •Representation: Giving voice and visibility to Pan-African creators and their stories.
• •Empowerment: Providing tools, resources, and financial opportunities for creators.
• •Community: Fostering a supportive and collaborative network for Pan-African women and creators.
• •Financial Inclusion & Equity: Aiming to address compensation challenges and create sustainable careers for creators.
• •Cultural Celebration: Promoting and preserving the richness and diversity of Pan-African culture.
• •Innovation: Leveraging technology to support creators and connect them with brands.
• •Storytelling: Believing in the power of narratives to shape perception and drive change.

Best Practices

• •Develop a Comprehensive Brand Voice Guide: Clearly define the brand's personality, tone words (e.g., empowering, vibrant, authentic), 'words to use,' and 'words to avoid.' This guide should be accessible to everyone creating content.
• •Ensure the copy feels genuine and reflective of the community AMAKA serves.
• •Maintain Consistency Across All Channels: Whether it's website copy, social media updates, email newsletters, or press releases, the core tone and values should be consistently reflected.
• •Showcase creator success stories and highlight the impact of the platform.
• •Use inclusive language and imagery that reflects the diversity of the Pan-African community.

Social Perception

Positive & Necessary, Trailblazing & Visionary, Supportive of Creators, Culturally Significant, Trusted by Investors and Partners

Copy Examples

• •"Empowering Pan-African creators to amplify and monetise their stories."
• •"AMAKA Gigs: Connecting creators with brands for impactful collaborations."
• •"Resources and grants for creators to fuel their passion and innovation."
• •"Celebrating the richness and diversity of Pan-African culture through authentic storytelling."
• •"Join our community and unlock your potential. Together, we rise!"