Brand Tone

Adventurous & Exciting, Friendly & Welcoming, Fun & Playful, Engaging & Interactive, Slightly Mysterious, Professional

Brand Values

• •Immersive Entertainment
• •Customer Satisfaction
• •Intellectual Challenge & Accomplishment
• •Teamwork & Connection
• •Creativity & Quality
• •Fun & Enjoyment

Best Practices

• •Embrace the Adventure: Use active, evocative language that suggests excitement, mystery, and discovery (e.g., uncover, dare, journey, secrets, conquer).
• •Focus on "We" and "You": Directly address the audience and emphasize the shared, group experience. Use inclusive language.
• •Inject Playfulness: Don't be afraid to use light humor, exclamation points (appropriately), and a generally upbeat tone, especially on social media.
• •Highlight the Benefit (The Feeling): Go beyond describing the rooms; describe the feeling of accomplishment, the fun of collaborating, and the thrill of the challenge.
• •Maintain Enthusiasm: Whether it's website copy, social media posts, or email responses, the underlying enthusiasm for the escape room experience should be palpable and consistent. Staff/gamemaster passion is a key asset reflected in reviews, so the copy should mirror this.

Social Perception

Positive, Reputable, Family-Friendly & Group-Oriented, Good Value

Copy Examples

• •Headline: Unlock an Hour of Thrills! Your Adventure Awaits. Body: Tired of the ordinary? Gather your sharpest friends and dive into a world of mystery at It's a Lock Escapes! Can you beat the clock? Book your quest today! #ItsALockEscapes #AdventureTime #EscapeTheEveryday
• •Headline: Teamwork Makes the Dream Work (and Unlocks the Door!) Body: Looking for a unique team-building event or a fun day out with your crew? It's a Lock Escapes offers immersive challenges that require collaboration, communication, and a whole lot of fun. Forge unforgettable memories, one puzzle at a time! #TeamBuildingGoals #GroupFun #WisconsinDells
• •Headline: Dare to Enter The Witch's Lair? Body: Whispers of ancient magic and unsolved riddles echo within. The Witch's Lair at It's a Lock Escapes is calling for brave adventurers. Do you have what it takes to uncover its secrets before time runs out? The challenge is set. #WitchsLair #EscapeRoomChallenge #Mystery
• •Headline: Your Brain's Favorite Playground! Body: Give your mind the workout it craves! Our intricately designed escape rooms at It's a Lock Escapes are packed with clever puzzles and surprising twists. Perfect for puzzle lovers and thrill-seekers alike! #BrainTeaser #PuzzleMasters #FunTimes
• •Headline: Don't Just Make Memories, Escape With Them! Body: Create stories you'll talk about for years to come. At It's a Lock Escapes, every solved clue and every "aha!" moment brings your team closer. Book your unforgettable experience now! #MemorableMoments #EscapeRoomFun #ItsALock