Brand Tone

Thoughtful & Caring, Elegant & Stylish, Friendly & Approachable, Supportive & Community-Oriented, Celebratory & Joyful

Brand Values

• •Quality & Curation
• •Customer Satisfaction & Joy
• •Support for Local & Small Businesses
• •Convenience & Ease
• •Personalization & Thoughtfulness

Best Practices

• •Always Emphasize "Thoughtfulness": Use words like "thoughtfully curated," "handpicked," "special," "cherished," and "heartfelt" to reinforce the caring nature of the brand.
• •Maintain an Elegant yet Friendly Voice: Combine sophisticated language when describing products (e.g., "luxurious," "artisanal," "contemporary") with warm, approachable phrases in calls to action and engagement (e.g., "Discover the joy," "We'd love to help you find," "What are you celebrating?").
• •Highlight the "Why" Behind the Gift: Connect the products to the emotions and occasions of gifting. Focus on creating moments, celebrating milestones, and showing appreciation.
• •Consistently Weave in Support for Local: Regularly mention the Australian-owned aspect and the support for local and small businesses. This can be a tagline, a dedicated section, or integrated into product descriptions where applicable.
• •Use Visual Language and Storytelling: Mirror the high-quality imagery with descriptive and evocative copy. Tell small stories about the products or the joy of receiving a gift, helping customers visualize the experience. Use emojis tastefully on social media to enhance friendliness and visual appeal.

Social Perception

Positive, Aspirational but Accessible, Trusted for Gifting, Appreciation for Local Support

Copy Examples

• •More than just a gift, it's a moment shared. ✨ Discover thoughtfully curated hampers at ItsAllAGift, filled with beautiful finds from amazing Australian businesses. Because every occasion deserves something special. #ItsAllAGift #ThoughtfulGifting #SupportLocalAustralia
• •Craft the perfect surprise! 🎁 With our 'Build A Box' feature, you become the curator. Handpick unique treasures and create a truly personal gift they'll adore. Start designing your dream hamper today at ItsAllAGift! #PersonalisedGifts #GiftHampersAustralia #CreateYourOwn
• •Make their birthday unforgettable! 🎂 Our curated birthday hampers are brimming with joy, style, and delightful treats. From luxurious self-care to gourmet delights, find the perfect way to say 'Happy Birthday' with ItsAllAGift. #BirthdayGiftIdeas #CelebrateInStyle #AustralianGifts
• •Feel good gifting! 🇦🇺 Every ItsAllAGift hamper is a celebration of incredible local talent and small businesses. Choose a gift that gives back and delights the senses. Explore our locally sourced collection. #SupportSmallAus #ShopAustralian #GiftsThatMatter
• •Indulge them (or yourself!) in a moment of bliss. 🌿 Our self-care hampers are a gentle invitation to unwind and recharge, filled with soothing essentials and luxurious treats. Because everyone deserves a little pampering. #SelfCareGifts #RelaxAndRecharge #ThoughtfulPresents