Brand Tone

Friendly and Approachable, Enthusiastic and Passionate, Value-Oriented and Transparent, Community-Focused, Eco-Conscious

Brand Values

• •Sustainability: Promoting "affordable fashion with a conscience" and minimizing environmental footprint are central. They emphasize reducing, reusing, and recycling in their operations, including using donated and recycled packaging.
• •Affordability & Value: Offering "quality thrifted treasures at unbeatable prices" is a core promise.
• •Customer Satisfaction & Trust: Dedication to excellent customer service, transparency in product descriptions (including flaws and measurements), and ensuring items are clean and well-packaged.
• •Family-Run & Personal Touch: They highlight their family-run nature, aiming for a shopping experience with "warmth and care." The owner, Jami, is the face of the brand on YouTube.
• •Passion for Thrifting: A genuine love for finding and rehoming pre-loved items.

Best Practices

• •Always Emphasize Value and Uniqueness: Consistently highlight that items are "deals," "treasures," or "unique finds," reinforcing the core benefit of thrifting.
• •Maintain a Friendly, Conversational Voice: Use contractions, occasional emojis (where appropriate for the platform), and address the audience directly (e.g., "you," "your," "Hey Thrifty Friend!"). Avoid overly formal or corporate language.
• •Weave in Sustainability Naturally: Regularly mention the eco-friendly aspect of choosing secondhand, making it a recurring theme rather than an afterthought. Connect it to the "fashion with a conscience" value.
• •Be Transparent and Honest: When describing products, continue the practice of detailing condition accurately, including any flaws. This builds trust, which is crucial for a secondhand retailer.
• •Showcase the "Family-Run" and Passionate Aspect: Let Jami's personality (as seen on YouTube) infuse the brand's communication where appropriate. Share the story and passion behind the brand to build a stronger connection with the audience.

Social Perception

Positive: Customers generally perceive the brand as trustworthy, offering good value for money, and providing quality second-hand items. Reliable: Praised for accurate descriptions, fast shipping, and items arriving in good condition. Eco-Friendly: Recognized for its commitment to sustainable practices. Good Customer Service: Appreciated for friendly interactions and thoughtful touches like free gifts.

Copy Examples

• •✨ Fresh Finds Friday! ✨ Your weekend just got a whole lot more stylish (and sustainable!). Check out our latest drop of unique thrifted treasures – guilt-free retail therapy starts now! Link in bio. #ItsADeal #ThriftFashion #SustainableStyle #ShopSecondhand
• •Tired of fast fashion? 🤔 Discover a world of affordable, pre-loved gems at ItsADeal.ca! From vintage vibes to modern must-haves, find your next favorite outfit without breaking the bank or the planet. 🇨🇦 Family-run and eco-friendly! Shop now & get 10% off your first order! #ThriftStoreOnline #CanadianThrift #EcoFashion
• •💖 Your Closet Called (It Wants These Deals!) + Our Fave Sustainable Tip! 💖 Hey Thrifty Friend! Jami here 👋 I've just added some incredible pieces to the shop that I know you'll adore. Plus, this week on the blog, we're talking easy ways to make your wardrobe even greener! Happy Thrifting! [Link to New Arrivals] [Link to Blog]
• •This vintage denim jacket has so much life left! Please note a small, faded mark on the left sleeve (see pic!) – it just adds to its unique story. Ready to be your go-to for effortless cool. Grab this one-of-a-kind find before it's gone! #VintageDenim #PrelovedStory
• •HUGE Thrift Haul! 😱 Amazing Deals & Styling Pre-Loved Clothes | ItsADeal.ca Description Snippet: Join me, Jami, as I unbox some fantastic thrifted pieces that just landed at ItsADeal.ca! 😍 We're all about sustainable style that doesn't cost the Earth. See something you love? Shop links below! Don't forget to subscribe for more thrifty fun! #ThriftWithMe #SustainableFashionCanada