Brand Tone

Professional and Experienced, Quality-Focused, Customer-Oriented (primarily B2B), Heritage-Driven and Passionate, Reliable and Efficient

Brand Values

• •Integrity
• •Excellence
• •Commitment
• •Innovation
• •Teamwork
• •Quality
• •Tradition/Heritage
• •Customer Service
• •Reliability

Best Practices

• •Develop a Brand Voice Guide: Document the core attributes of your brand's tone (e.g., Professional, Authentic, Reliable, Passionate) with examples of "do's and don'ts" for writers.
• •Prioritize "Quality" and "Authenticity": Consistently use language that reflects the premium nature of the products and the genuine connection to South Asian culinary traditions. Words like "premium," "authentic," "traditional," "finest," "carefully sourced" should be staples.
• •Emphasize Experience and Reliability: Leverage the company's long history (since 1988) and expertise in international trade. Phrases like "trusted partner," "decades of experience," "proven network" reinforce this.
• •Maintain a Professional and Respectful B2B Focus: While passion for food is key, the primary audience for corporate communication is often other businesses. The language should be clear, service-oriented, and highlight mutual benefits (e.g., "competitive prices," "excellent service," "strategic partner").
• •Ensure Consistency Across All Channels: Whether it's website copy, sales materials, email communication, or any future social media, the established tone should be uniformly applied. Regular review and training for content creators are essential.

Social Perception

As a Business Partner (B2B): ITNFoodcorp is likely perceived by retailers and other businesses as a significant, established, and reliable importer and distributor of South Asian food products in North America. Their long presence, awards, and extensive distribution network support this.

Copy Examples

• •ITNFoodcorp: Your Trusted Partner in Authentic South Asian Flavors for Over 30 Years. We meticulously source and deliver premium ingredients and beloved brands, connecting North America to the rich culinary heritage of South Asia. Partner with us for unparalleled quality and reliable service.
• •The Essence of South Asia, Delivered to Your Shelf. From fragrant spices to essential grains and beloved snacks, ITNFoodcorp is dedicated to bringing the authentic taste of South Asian cuisine to your customers. Explore our diverse portfolio.
• •Quality. Tradition. Reliability. That's the ITNFoodcorp Promise. As a family-founded business, we understand the importance of every ingredient. We are committed to excellence, innovation, and fostering long-term partnerships in the food industry.
• •Bridging Continents, Sharing Flavors. ITNFoodcorp’s extensive distribution network and deep industry expertise ensure that the finest South Asian food products reach kitchens across North America. Discover the difference passion makes.
• •More Than an Importer: We Are Curators of Taste. With a legacy of introducing the tantalizing palette of premium South Asian foods, ITNFoodcorp invests in quality and modernization to serve you better. Let's grow together.