Brand Tone

Supportive, Empathetic, Informative, Expert, Positive, Uplifting, Community-Oriented, Approachable, and Friendly.

Brand Values

• •Health and Well-being
• •Safety
• •Empowerment
• •Education
• •Community
• •Expertise

Best Practices

• •Embrace Empathy: Always write from a place of understanding the unique challenges and joys of motherhood. Use language that resonates with their experiences (e.g., "we know how demanding it can be," "celebrate every small victory").
• •Prioritize "You" over "We": Focus on the mother and her needs. Frame benefits around how your services help *her* (e.g., "You'll gain confidence," "You'll find support" rather than "We offer confidence-building programs").
• •Maintain a Supportive and Positive Voice: Even when discussing challenges, offer solutions and encouragement. Avoid fear-mongering; instead, focus on empowerment and positive outcomes.
• •Be Clear and Informative, but Approachable: Provide expert advice in an easy-to-understand manner. Avoid overly technical jargon unless clearly explained. Keep the tone conversational and friendly.
• •Foster Community: Use inclusive language ("our community of mamas," "join us," "we're in this together"). Encourage interaction and sharing in social media copy.

Social Perception

Trusted Resource, Specialized Experts, Supportive Community, Positive Impact, Focus on Finnish Mothers.

Copy Examples

• •Instagram Post (Image: Mom gently stretching with a smile): Embrace your strength, mama. Our postnatal recovery program is designed to gently guide you back to feeling your best, one supportive step at a time. Learn more about nourishing your body and mind. #Äitiysliikunta #PostnatalJourney #StrongMoms
• •Facebook Ad (Targeting expectant mothers): Pregnant and wondering how to stay active safely? 🤰 Our expert-led prenatal exercise classes provide the knowledge and support you need to thrive throughout your pregnancy. Join our community of amazing mamas! Click to find a class that's right for you. #RaskausajanLiikunta #SafeExercise #ÄitiysAkatemia
• •Website Homepage Headline: Your Trusted Partner for a Stronger, Healthier Motherhood. Expert guidance for every step of your pregnancy and postnatal journey.
• •Email Newsletter Snippet (Subject: Feeling tired? We get it!): Motherhood is a marathon, not a sprint! This week, we're sharing 3 simple energy-boosting exercises you can do in under 10 minutes. Plus, a special reminder to be kind to yourself. You're doing great, mama. [Link to blog post]
• •Testimonial Promotion (Instagram Story): (Background image: a happy client) Anna felt stronger and more connected after just 6 weeks with us! 'The support from Äitiysliikunta Akatemia was incredible.' ❤️ Swipe up to read her story and start your own journey! #ClientLove #MotherhoodSupport #FitnessForMoms