Brand Tone

Heartfelt & Sincere, Empathetic & Compassionate, Inspirational & Uplifting, Story-driven, Approachable & Friendly, Conscious & Purposeful

Brand Values

• •Fair Trade
• •Ethical Sourcing & Production
• •Empowerment
• •Sustainability & Eco-consciousness
• •Storytelling & Connection
• •Thoughtfulness & Support
• •Joy & Prosperity through Socially Conscious Work

Best Practices

• •Always Lead with the "Why": Before describing a product, briefly connect it back to the mission – the artisan, the sustainable practice, or the story. This reinforces the core values with every communication.
• •Use Empathetic and Uplifting Language: Words like "empower," "joy," "hope," "beautiful," "care," "thoughtful," and "community" should be staples. Avoid purely transactional or overly salesy language.
• •Spotlight the Artisans: Regularly feature artisans, their stories, and how the purchases directly benefit them. Use names and specific details where possible to humanize the brand and the products.
• •Maintain Visual Consistency: Ensure photography and videography align with the warm, authentic, and story-driven feel. Showcase the handmade nature of the products and the real people involved.
• •Engage Authentically: When responding to comments or messages, maintain a friendly, grateful, and personal tone. Reinforce that there are real people behind the brand who care about their customers and their artisan partners.

Social Perception

Ethical and Trustworthy, Making a Difference, Unique and Authentic, High Quality (for handmade), Gift-worthy, A brand that cares

Copy Examples

• •Meet Maria, the incredible artisan behind our latest collection of handwoven bags from Guatemala! ✨ Every intricate stitch tells a story of tradition, resilience, and dreams woven into reality. By choosing one of Maria's creations, you're not just getting a beautiful bag – you're helping her support her family and uplift her entire community. That's the beauty of fair trade. #ITHoughtOfYou #FairTradeFashion #ArtisanMade #EmpowerWomen #ShopEthical
• •Looking for a gift that truly says 'I thought of you'? ❤️ Our curated collection of handmade treasures is crafted with love by artisans around the world. Each piece carries a unique story and directly supports a brighter future for its maker. Give a gift that warms the heart and makes a difference. Shop now and spread a little joy! [Link] #GiftsThatGiveBack #EthicalGifts #HandmadeWithLove #FairTrade
• •More than just a necklace, this stunning piece is a testament to transformation. Crafted with care from [recycled material] by our talented partners in [Country], it carries a story of sustainability and hope. Wear it as a beautiful reminder that even discarded things can be reborn into something precious. Feel good, look good, do good. #SustainableJewelry #RecycledFashion #EcoChic #ITHoughtOfYouStory
• •This month, because of your thoughtful purchases, we've empowered 15 more women artisans in Peru to earn a stable income, sending their children to school and investing in their futures. It's amazing what we can achieve together! Thank you for being part of the 'I Thought of You' family and helping us spread hope, one beautiful, handmade piece at a time. 🙏 #ImpactUpdate #FairTradeImpact #ThankYou #CommunityLove
• •Wear a Story. Share the Love. ✨ Discover unique, ethically-made treasures that empower artisans and honor our planet. Every purchase you make is a thoughtful step towards a fairer world. [Shop Our Collections] #ITHoughtOfYou #EthicalStyle #HandmadeImpact