Brand Tone

Enthusiast-driven, Accessible, and Encouraging

Brand Values

• •Quality and Affordability
• •Customization and Personalization
• •Innovation and Community

Best Practices

• •Speak the Language of the Hobby: Continue using terms like "thocky," "clacky," "hotswap," "QMK/VIA," and "top mount." This builds credibility and shows you're part of the community, not just selling to it.
• •Emphasize the Builder's Journey: Frame your products as the starting point of a creative process. Use words like "your build," "create," "customize," and "personalize." Focus on the experience and the final result that the user achieves.
• •Balance Specs with Emotion: While technical details are crucial for this audience, always connect them back to the user experience. Instead of just "unibody aluminum case," say "A solid aluminum case for a premium feel and satisfying sound."
• •Showcase, Don't Just Tell: Continue to leverage user-generated content and influencer collaborations. Featuring diverse builds (different keycaps, switches, and desk setups) visually reinforces the brand's value of personalization.
• •Maintain an Encouraging and Accessible Voice: Always remember the beginners. Avoid gatekeeping language. Use phrases like "perfect for your first build," "easy to assemble," and "we're here to help." Ensure build guides are clear, simple, and readily available.

Social Perception

Iterkeebs is generally perceived positively within the custom mechanical keyboard community, especially among those new to the hobby or looking for budget-friendly options. The TINT60 keyboard is frequently reviewed and showcased by keyboard influencers on TikTok and YouTube, praising its value, solid aluminum construction, "thocky" sound profile, and cute aesthetic. The brand resonates with hobbyists who enjoy building and customizing, with potential customers viewing the TINT60 as an excellent entry into aluminum custom keyboards. Some minor criticisms exist regarding small quirks, but generally, the perception is very positive, particularly for its affordability and features.

Copy Examples

• •Your custom keyboard journey starts here. Discover the TINT60, the perfect affordable aluminum kit for builders of all levels.
• •That sound you've been dreaming of? It's just a build away. Our TINT60 kit gives you the quality aluminum base you need to create your perfect "thocky" or "clacky" masterpiece. What will you build? #Iterkeebs #TINT60 #CustomKeyboard
• •Stop searching for the perfect keyboard. Build it. For under $80, the Iterkeebs TINT60 kit offers a premium, customizable experience without the premium price tag. Choose your color, pick your switches, and make it yours.
• •Crafted by enthusiasts, for enthusiasts. We packed the TINT60 with features we love: a durable unibody aluminum case, a fully programmable QMK/VIA PCB, and all the foam you need for that satisfying, deep sound profile. All that's missing is your personal touch.
• •Unbox your creativity! The Iterkeebs TINT60 isn't just a keyboard, it's a canvas. Affordable, adorable, and ready for you to build from the ground up. #DIYkeyboard #KeebTok #BudgetKeyboard