Brand Tone

Professional and Informative, Enthusiast-Oriented, Trustworthy and Reliable, Helpful and Accessible

Brand Values

• •Quality and Durability
• •Innovation
• •Customer Focus & Direct Access
• •Authenticity & Expertise
• •Reliability

Best Practices

• •Speak as an Enthusiast, Inform as an Expert: Combine passion for the RV/boating lifestyle with clear, accurate information about product benefits and technical specifications. Avoid overly technical jargon where simpler terms suffice but don't shy away from specifics that knowledgeable customers seek.
• •Prioritize Quality and Durability in Messaging: Consistently highlight the OEM quality, robust construction, and long-lasting nature of the products. Use phrases like "built to last," "engineered for reliability," and "OEM standards."
• •Maintain a Helpful and Solution-Oriented Approach: Frame products as solutions to common boater/RVer needs or as enhancements to their experience. Offer clear guidance and support information readily.
• •Emphasize the Direct-from-Manufacturer Benefit: Remind customers they are getting genuine, original-quality parts directly, which can mean better compatibility and peace of mind.
• •Use Authentic Visuals and Language: Accompany copy with high-quality images and videos that show products in real-life use on boats and RVs. Ensure testimonials and user-generated content (if used) align with the brand's values of quality and enthusiasm.

Social Perception

Positive for Quality and Specialization, Valued for OEM Replacement, Seen as Knowledgeable, Minor Product-Specific Concerns, Limited Mainstream Awareness

Copy Examples

• •Headline: Keep the Adventure Going: OEM Quality Parts, Straight to Your Door. Body: Don't let a worn-out part slow you down. ITC SHOP NOW delivers the durable, reliable boat and RV components you need, direct from the manufacturer. Quality you trust, for adventures that last. Call to Action: Shop Now for Genuine ITC Parts.
• •Headline: Illuminate Your Journey: Bright Ideas for Your Boat & RV. Body: From energy-saving LED lighting to innovative table systems, ITC Manufacturers' Select products are engineered for life on the water and the open road. Upgrade your experience with parts designed by enthusiasts, for enthusiasts. Call to Action: Discover Our Latest Innovations.
• •Headline: The Boater's Choice for Reliable Upgrades. Body: For nearly 40 years, ITC has supplied top boat and RV makers. Now, get that same trusted quality for your own vessel. ITC SHOP NOW offers everything from essential plumbing to stylish hardware. Call to Action: Explore Marine Parts.
• •Headline: Built Tough for Your Adventures. Engineered by Us, For You. Body: At ITC, we’re RVers and boaters too. That’s why ITC SHOP NOW provides robust parts designed to withstand the elements and enhance your time outdoors. Quality parts mean more worry-free miles and memorable moments. Call to Action: Find Your RV Essentials.
• •Headline: Easy Upgrades, Lasting Performance. Body: Refresh your boat or RV with easy-to-install, high-quality parts from ITC SHOP NOW. Get the original components designed for your vehicle, ensuring a perfect fit and lasting durability. Call to Action: Browse Parts & Accessories