Brand Tone

Reliable & Approachable

Brand Values

• •Trust and Transparency
• •Quality Products
• •Fair Pricing
• •Customer Satisfaction & Service
• •Tradition & Modernity
• •Family & Community
• •Security

Best Practices

• •Balance Trust and Friendliness: Ensure that copy, while being approachable and warm (especially on social media), also reinforces the reliability, quality, and security aspects of the brand, particularly on the website and in transactional communications.
• •Social media can be more conversational and visual, while website copy might be slightly more detailed and reassuring about product quality and service.
• •Highlight Heritage & Customer Care: Weave in the story of the family business and its long-standing commitment to customers where appropriate, as this builds trust.
• •Emphasize the availability and helpfulness of customer service.
• •Create and Use a Simple Style Guide: Develop a basic guide outlining key brand messages, preferred terminology (and terms to avoid), and examples of 'on-brand' and 'off-brand' copy.

Social Perception

A trustworthy family business transitioning to the online world, offering quality products and prioritizing customer satisfaction.

Copy Examples

• •For over a decade, our family has been dedicated to bringing you quality and style you can trust.
• •Crafted for comfort and designed for lasting style, this [Product Name] is a testament to our commitment to quality.
• •At Gutalo, we believe in offering not just products, but experiences. Our specialized customer support is here to assist you every step of the way.
• •Discover the tradition of Ítalo Jóias, now online with Gutalo. Quality products, fair pricing, and a commitment to your satisfaction.
• •Shop with confidence knowing that every item on Gutalo comes directly from our physical store's stock.