Brand Tone

Passionate and Enthusiastic, Authentic and Relatable, Opinionated and Analytical, Community-Focused and Engaging, Informal and Conversational, Humorous (at times)

Brand Values

• •Passion for Calcio
• •Authenticity
• •Community
• •Storytelling
• •Accessibility & Education
• •Dedication & Hard Work
• •Giving a Voice to the Overlooked

Best Practices

• •Speak from the Fan's Perspective: Always frame content as if you're talking to fellow passionate fans. Use 'we' and 'us' to foster inclusivity. Share the excitement, the frustrations, the passion.
• •Maintain Authenticity: Be genuine. If the founders are from North America, let that unique perspective on Italian culture and football come through. Don't shy away from opinions, even if controversial, as long as they are well-argued and reflect a genuine viewpoint.
• •Prioritize Community Engagement: Actively ask questions, respond to comments, and create content that invites participation. Make your audience feel heard and valued, reinforcing the 'IFTV family' vibe.
• •Balance Analysis with Passion: While providing insightful tactical breakdowns or news, always let the underlying passion for the game shine through. It’s not just about data; it's about the heart of Calcio.
• •Consistency Across Platforms: While tailoring content to each platform's strengths (e.g., short-form for TikTok, long-form for YouTube), ensure the core voice – passionate, authentic, fan-centric, and knowledgeable – remains consistent. Develop simple voice guidelines for all content creators.

Social Perception

Authoritative & Knowledgeable Source, Community Hub, Passionate Advocates for Calcio, Influential, Relatable Personalities, Apparel as Identity

Copy Examples

• •Headline: "🤯 Did Juve BOTTLE It? Or Did Inter Just Show Their Class? 🔥" Body: "The Derby d'Italia did NOT disappoint! We're breaking down every tackle, every VAR call, and every moment of Calcio chaos. Drop your thoughts – who was MOTM? 👇 #ItalianFootballTV #SerieA #DerbyDItalia"
• •Headline: "Rep Your Roots. Rep Calcio. 🇮🇹 New IFTV Heritage Tee OUT NOW!" Body: "More than just a game, it's a legacy. Our new Heritage Tee is for the fans who feel Calcio in their blood. Designed by us, for the true tifosi. Limited stock – grab yours before nonna tells you off! 😉 Link in bio. #IFTV #Calcio #MadeByFansForFans"
• •Headline: "The Tactical Masterclass (or Disaster?) That Decided Milan vs Napoli 🧐" Body: "We're going deep on this one. Formation clashes, midfield battles, and the moments that swung the game. Agree with our take? Let us know what you saw on the pitch! Full breakdown on YouTube. #ItalianFootballTV #SerieATactics #CalcioAnalysis"
• •Visual: Graphic asking "Player of the Weekend?" with a poll option. Text: "Who was your standout performer in Serie A this weekend? Vote & debate in our DMs! We'll share the top picks! голосовать #IFTVCommunity #SerieAPlayer"
• •Headline: "Connecting The World To Calcio. This Is IFTV. 🌍⚽" Body: "From Brooklyn & Toronto with a shared passion, we started IFTV to bring the fire of Italian football to every fan, everywhere. News, analysis, apparel, and pure, unadulterated Calcio love. Join the family. #ItalianFootballTV #CalcioPassion #ForzaSerieA"