Tono de Marca

Elegant, passionate, and traditional, conveying deep respect for nature, heritage, and the craft of winemaking.

Valores de Marca

• •Heritage & Tradition
• •Quality & Craftsmanship
• •Authenticity & Terroir
• •Passion
• •Nature

Mejores Prácticas

• •Embrace Sensory Language: Use descriptive words that appeal to the sensessight, smell, and taste. Instead of saying "good wine," describe its "golden hue," "aromas of acacia and fresh citrus," and "crisp, mineral finish." This aligns with the elegant and passionate tone.
• •Tell the Heritage Story: Consistently weave the brand's core story of family, tradition, and generational knowledge into all communications. Whether on a product page or a social media post, referencing this heritage reinforces the brand's primary value.
• •Maintain a Refined Vocabulary: Avoid overly casual language, slang, or generic marketing jargon. Opt for a more elevated and respectful vocabulary that reflects the premium, artisanal quality of the products. The tone should be approachable yet sophisticated.
• •Connect to the "Terroir": Always link the products back to their origin. Mention the Istrian sun, the unique soil, the sea breeze, and the specific location. This reinforces authenticity and the value of "terroir," which is crucial for a wine brand.
• •Create a Brand Voice Style Guide: Develop a simple internal document that outlines the key elements of the Istriana voice: key messages, approved terminology (e.g., "heritage" instead of "old," "craftsmanship" instead of "production"), and the "do's and don'ts" of communication. This ensures that anyone writing for the brand can maintain consistency.

Percepción Social

Perceived as a genuine, small-scale producer offering high-quality, artisanal products, particularly praised for quality, freshness, and authentic taste by a niche audience of wine enthusiasts.

Ejemplos de Copy

• •From the sun-drenched hills of Istria to your glass. We honor the traditions of our grandfathers in every bottle of our Malvazija and extra virgin olive oil. Discover the soul of our land.
• •Our Istriana Malvazija is more than a wine; it is a story of family, passion, and the rich soil that nurtures our vines. Experience its bright, floral notes and refreshing mineralitya true reflection of the authentic Istrian spirit.
• •For generations, our family has cultivated the finest Malvasia grapes and olives under the Istrian sun. At Istriana, we believe in honoring this legacy through craftsmanship and a profound respect for nature, bringing you products of unparalleled quality and authentic taste.
• •Dear friend of Istriana, we've just bottled the latest vintage of our cherished Istriana Malvazija. It captures the essence of a perfect Istrian summerwarm, vibrant, and full of life. Be among the first to experience this exceptional wine. Order yours today.
• •Pouring a glass of liquid sunshine. Our Malvazija is a tribute to the land we love and the heritage we proudly uphold. Every sip tells the story of Istria. #Istriana #Malvazija #SlovenianWine #IstrianWine #FamilyTradition