Brand Tone

Informative, Practical, and Reassuring. Also Professional and Trustworthy, Approachable and User-Friendly.

Brand Values

• •Security
• •Convenience
• •Cleanliness and Quality
• •Reliability and Trust
• •Problem-Solving / Peace of Mind

Best Practices

• •Focus on Clarity and Simplicity: Use straightforward language that is easy to understand. Avoid jargon or overly technical terms unless explaining a specific benefit clearly. The goal is to inform, not to impress with complexity.
• •Emphasize Benefits, Not Just Features: Instead of just listing "security cameras," explain the benefit: "Sleep soundly knowing your belongings are protected by our 24/7 surveillance." This connects to the value of peace of mind.
• •Maintain a Reassuring and Supportive Voice: Acknowledge that seeking storage can be due to various life situations (moving, downsizing, business needs). Use language that makes customers feel understood and supported in finding a solution.
• •Ensure Professionalism in All Communications: Proofread all copy meticulously. Maintain a consistent visual style alongside the textual tone. Respond to inquiries promptly and professionally.
• •Be Factual and Honest: Provide accurate information about services, pricing, and terms. Building trust is paramount, and transparency in copywriting supports this value. Avoid hype or exaggerated claims.

Social Perception

iStorage is likely perceived as a dependable and standard provider of self-storage solutions. Customers probably see them as a utilitarian service that fulfills a specific need for extra space. The brand’s focus is on functionality and ease of use.

Copy Examples

• •Headline (Website/Ad): "Secure, Simple Storage Solutions. Your space, when you need it."
• •Social Media Post: "Reclaim your living space! Our clean, accessible storage units offer the perfect solution for your belongings. Easy online sign-up. #iStorage #SelfStorage #Declutter"
• •Service Description: "At iStorage, we prioritize your peace of mind. With 24/7 access, climate-controlled options, and comprehensive security, your items are safe and sound with us."
• •Promotional Copy: "Get Started with iStorage: Enjoy [Offer, e.g., 50% off your first month] when you book your unit online today. Secure, convenient, and affordable storage is just a click away."
• •About Us Snippet: "iStorage provides reliable personal and business storage solutions, committed to offering secure, clean, and easy-to-access facilities. We make storage simple."