Brand Tone

Trustworthy and Reliable, Customer-Centric and Friendly, Professional and Knowledgeable, Aspirational yet Accessible

Brand Values

• •Authenticity
• •Customer Satisfaction & Service
• •Trust and Reliability
• •Accessibility and Affordability
• •Growth and Leadership

Best Practices

• •Prioritize Trust and Authenticity: Always use language that reinforces the genuineness of products and the reliability of your service (e.g., "Official Warranty," "100% Authentic," "Trusted Partner").
• •Be Customer-Focused and Empathetic: Address customer needs and aspirations directly. Use a warm, approachable, and helpful tone. Showcase customer stories and testimonials.
• •Maintain Clarity and Professionalism: While friendly, ensure that all information regarding products, prices, and services is clear, accurate, and professionally presented. Avoid overly casual slang that might undermine the premium nature of the products.
• •Highlight Value and Accessibility: Consistently communicate the effort to provide the best possible prices and convenient purchasing options (like EMI) to make premium products more attainable.
• •Be Consistent Across All Channels: Ensure the tone of voice is uniform across the website, social media posts, advertisements, and customer service interactions to build a cohesive brand identity. Use a shared internal style guide if possible.

Social Perception

A leading and trusted reseller of Apple products in Bangladesh. A provider of genuine products with good customer support and after-sales service. Focused on customer happiness, often showcasing satisfied customers in their marketing. A company committed to making high-end technology more accessible in Bangladesh.

Copy Examples

• •Headline: Your Official Apple Experience Starts Here. Trust iStock BD. Body: Get genuine Apple products, backed by international warranty and the service you deserve. Visit iStock BD, Bangladesh's trusted Apple reseller, for the best prices and expert advice. #iStockBD #AppleBangladesh #AuthenticTech
• •Headline: Unbox Happiness. Unbox Apple. Body: Join thousands of delighted customers! At iStock BD, we don’t just sell Apple products; we deliver joy, reliability, and the assurance of authenticity. Find your next iPhone, MacBook, or iPad with us. #TrustedReseller #CustomerLove #iStockBDGenuine
• •Headline: Premium Tech, Accessible to You. Body: Dreaming of the latest Apple Watch or AirPods? iStock BD makes it possible with competitive prices and flexible EMI options. Experience the best in technology without breaking the bank. #AppleForEveryone #iStockBDDeals #TechAccessibility
• •Headline: More Than a Sale – It's a Promise. Body: From ensuring 100% authentic products to providing fast, reliable after-sales service, iStock BD is committed to your satisfaction. Your peace of mind is our priority. #iStockBDService #GenuineApple #TechSupportBD
• •Headline: Power Your Passion with Apple from iStock BD. Body: Whether you're a creative professional, a student, or a tech enthusiast, find the perfect Apple device to fuel your ambitions at iStock BD. Explore the latest range and get dedicated support from Bangladesh's leading Apple experts. #AppleExpertsBD #iStockBD #PremiumGadgets