Brand Tone

elegant, passionate, and educational

Brand Values

• •Holistic Well-being
• •Curation and Quality
• •Expertise and Personalization
• •Passion
• •Exclusivity and Artistry

Best Practices

• •Always Weave the "360-Degree" Narrative
• •Use Evocative, Sensory Language
• •Maintain an Educational Stance
• •Emphasize Curation and Exclusivity
• •Adopt a Personal and Guiding Voice

Social Perception

The public and customers perceive Istanti Di Armonia as a prestigious and unique destination for wellness and luxury. It is seen as a "gem" in its local area, run by passionate and knowledgeable owners, highly respected for its curated selection and personalized, educational shopping experience. The dual concept is viewed as innovative and coherent, successfully linking physical and sensory well-being.

Copy Examples

• •Scent is a journey, and our latest discovery is a destination in itself. Introducing [Fragrance Name] by [Brand]. A heart of velvety iris, a whisper of saffron, and a base of warm sandalwood. This isn't just a perfume; it's a story waiting to unfold on your skin. Allow us to be your guides on this sensory path. #IstantiDiArmonia #ProfumeriaArtistica #NichePerfume #ScentStory
• •Find your center, then discover your scent. Our Power Yoga class at 18:00 is designed to align your body and mind. Carry that feeling of harmony with you by exploring a fragrance that captures your unique energy. Wellness is a complete circle, and it starts here. Book your mat and your sensory consultation. #Benessere360 #Varese #YogaAndPerfume #MindBodyBalance
• •Istanti Di Armonia: Where physical energy and sensory elegance meet. We believe true well-being is found in the balance between a strong body and a soul awakened by beauty. Explore our curated world of artistic perfumery and transformative fitness.
• •Subject: The Scent of Autumnal Peace. As the seasons change, so do our moods and desires. This month, we've curated a collection of fragrances that capture the serene, grounding essence of autumn. Think notes of leather, damp earth, and rich spices. Find your moment of harmony in a bottle. Explore the collection.
• •An Evening with a Master Perfumer. Join us at Istanti Di Armonia for an exclusive event with the 'nose' behind [Brand Name]. Discover the inspiration and rare ingredients that make their creations a true work of art. Experience the story, not just the scent. Limited spots available. RSVP to reserve your moment of harmony.