Brand Tone

Elegant & Sophisticated, Contemporary & Modern, Quality-Focused, Respectful & Culturally Aware, Direct & Informative

Brand Values

• •Quality Craftsmanship
• •Modesty & Faithfulness
• •Elegance & Style
• •Customer Satisfaction
• •Cultural Heritage & Modernity

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand voice (e.g., elegant, sophisticated, respectful, contemporary, confident) and define what it is and isn't. Include preferred terminology and words to avoid. This guide should be the go-to resource for anyone creating content.
• •Prioritize 'Elegant' and 'Quality' in Word Choice: Consistently use words that evoke sophistication, high standards, and fine craftsmanship. Examples: 'meticulously crafted,' 'premium fabrics,' 'exquisite design,' 'refined,' 'luxurious,' 'sophisticated.'
• •Balance Tradition with Modernity in Messaging: Acknowledge the cultural roots and values associated with modest fashion while highlighting the contemporary and stylish nature of the designs. Use phrases like 'timeless tradition, modern appeal' or 'heritage-inspired, contemporary design.'
• •Maintain a Respectful and Inclusive Tone: Address the target audience with understanding and respect for their values. Ensure that the language is empowering and celebrates modest choices as a form of stylish self-expression.
• •Ensure Visual and Textual Harmony: The copy should always align with the visual presentation. If the images are elegant and high-quality, the text must reflect the same standard. Regularly review website content, social media captions, and marketing materials to ensure consistency across all platforms.

Social Perception

Positive Perception (Aesthetic & Style), Mixed Perception (Sizing & Quality Consistency), Association with Turkish Fashion, Desire for Modest, Fashionable Options

Copy Examples

• •Headline: Istanbul Styles: Where Timeless Modesty Meets Modern Elegance. Body: Discover our new collection of meticulously crafted abayas, designed in the heart of Turkey. Experience the luxurious touch of premium fabrics and contemporary silhouettes that honor tradition while celebrating your unique style. Shop now for pieces that inspire confidence and grace. Call to Action: Explore the Collection.
• •Headline: Elevate Your Everyday with Istanbul Styles. Body: Each piece in our collection is a testament to exquisite Turkish craftsmanship. From flowing hijabs in vibrant hues to sophisticated tunics perfect for any occasion, find your signature modest look that doesn’t compromise on style or quality. Call to Action: Discover Your Style.
• •Headline: The Art of Modest Dressing, Redefined. Body: At Istanbul Styles, we believe modesty is a statement of elegance. Our garments are thoughtfully designed with high-quality materials and a keen eye for detail, ensuring you feel both comfortable and chic. Embrace a world of sophisticated modest fashion. Call to Action: Shop New Arrivals.
• •Headline: Crafted in Turkey, Adored Worldwide. Body: Experience the rich heritage of Turkish design with Istanbul Styles. Our modern Islamic clothing line brings you the finest quality and contemporary fashion, delivered to your doorstep. Dress with distinction. Call to Action: View Our Lookbook.
• •Headline: Istanbul Styles: Confidence in Every Stitch. Body: We are committed to quality and elegance that you can feel. Our abayas, hijabs, and dresses are made from soft, breathable fabrics, ensuring comfort without sacrificing an ounce of style. Redefine your wardrobe with pieces that reflect your values and your fashion sense. Call to Action: Find Your Perfect Fit.