Brand Tone

Sophisticated & Stylish, Quality-Conscious, Discerning & Curated, Friendly & Approachable, Passionate

Brand Values

• •Quality: Offering well-made footwear and accessories from reputable local and international designers.
• •Style & Design: Providing a curated selection of fashionable and timeless pieces.
• •Customer Focus & Service: Ensuring a positive shopping experience with good service and catering to a discerning clientele.
• •Local Pride & Global Reach: Being a Christchurch-owned business while sourcing products globally and appealing to both local and international tastes.
• •Curated Selection: Hand-picking items to offer a unique and desirable range rather than mass-market products.

Best Practices

• •Emphasize Quality & Craftsmanship: Consistently use words that convey durability, good design, and superior materials (e.g., "handpicked," "expertly crafted," "premium leather," "timeless design").
• •Speak to a Discerning Audience: Use language that appeals to individuals who appreciate style, quality, and a curated selection over mass-produced items (e.g., "discover," "elevate," "signature," "curated").
• •Maintain a Sophisticated yet Welcoming Voice: Combine elegant descriptions with friendly and helpful language. Avoid overly casual slang but ensure the tone is approachable and not intimidating.
• •Highlight a Mix of Local and Global Appeal: Showcase the pride in being a Christchurch boutique while also emphasizing the international and New Zealand designers stocked, appealing to a broad but specific taste.
• •Focus on Investment and Timelessness: Position purchases not just as transactions but as acquiring pieces that will be cherished and worn for a long time, reflecting the customer desire for items that "stand the test of time."

Social Perception

Positive Reputation, Go-To Boutique, Trusted Retailer, Fashion-Forward

Copy Examples

• •Headline: Discover Your Signature Step. Body: At Issimo Christchurch, we believe that the right pair of shoes is more than an accessory – it's a statement. Explore our carefully curated collection of European and New Zealand designer footwear, where timeless quality meets contemporary style. Find the perfect pair to express your unique elegance. Call to Action: Visit us in Merivale or shop online.
• •Headline: Enduring Style, Crafted with Passion. Body: Tired of fleeting trends? Issimo Christchurch brings you a world of footwear and accessories chosen for their lasting quality and impeccable design. From exclusive Oxitaly heels to iconic Dr. Martens, each piece is selected for the discerning individual who values craftsmanship and enduring style. Call to Action: Explore New Arrivals.
• •Headline: Your Christchurch Destination for Exquisite Footwear. Body: Locally owned and globally inspired, Issimo in Merivale is your haven for beautiful shoes and accessories. Our friendly team is passionate about helping you find pieces you’ll treasure season after season. Experience the difference that curated quality makes. Call to Action: Get Directions to Our Boutique.
• •Headline: More Than Just Shoes, It's an Issimo Experience. Body: We source the globe and our own backyard to bring you footwear that excites and inspires. Whether you're seeking the perfect Saben bag or the newest arrivals from your favourite European designers, discover a shopping experience built on passion, quality, and a love for timeless style at Issimo Christchurch. Call to Action: Shop Our Collections.
• •Headline: Invest in Style That Lasts. Body: In a world of fast fashion, Issimo Christchurch stands for enduring quality and thoughtful design. We handpick each shoe and accessory, ensuring it meets our high standards for craftsmanship and style. Step into a world of curated elegance that you'll love for years to come. Call to Action: Follow @issimochristchurch on Instagram for Daily Style.