Brand Tone

Professional & Expert, Chic & Modern, Approachable & Welcoming, Results-Oriented

Brand Values

• •Expertise & Craftsmanship
• •Client Satisfaction
• •Quality
• •Contemporary Style
• •Professionalism
• •Community (local)

Best Practices

• •Develop a Style Guide: Create a simple document outlining key brand voice characteristics (e.g., "professional yet warm," "confident but not arrogant," "use clear and concise language," "avoid overly casual slang but incorporate relevant industry terms"). Include preferred terminology and a "do not use" list if necessary.
• •Focus on Client Benefits & Expertise: Frame copy around how your services benefit the client (e.g., "achieve your dream hair," "boost your confidence") while subtly highlighting the skill and knowledge of your stylists (e.g., "our master colorists," "precision cutting techniques").
• •Maintain Visual & Textual Harmony: Ensure the tone of your copy aligns with your visual branding. If your visuals are chic and sophisticated, your language should mirror that. If they are more playful, the copy can be slightly more so, but for IS Salon, maintaining a professional and chic tone is key.
• •Be Authentic and Human (Within Professional Bounds): While maintaining professionalism, don't be afraid to let the salon's personality shine through, especially on social media. Share stylist achievements, client success stories, or a behind-the-scenes glimpse that reinforces the welcoming atmosphere. Respond to comments and messages in a tone consistent with your brand.
• •Review and Refine Regularly: Periodically review your website copy, social media posts, and marketing materials to ensure they still accurately reflect your brand tone and values. As the salon evolves, your messaging might need slight adjustments. Train any staff responsible for content creation on these guidelines.

Social Perception

Positive, Trusted for Color/Balayage, Upscale but Accessible, Reliable

Copy Examples

• •Instagram Post (Showcasing a Balayage): Sun-kissed dimension, crafted with precision. ✨ Our Yaletown stylists are artists in balayage, creating looks that are uniquely you. Swipe to see the before! #ISSalonYaletown #VancouverHair #BalayageExperts #YaletownSalon #HairTransformation
• •Facebook Ad (Targeting new clients): Experience the IS Salon Yaletown difference. From expert consultations to flawless cuts and color, we're dedicated to making you look and feel your best. Book your transformation with Vancouver's trusted stylists today! [Link to booking]
• •Website Homepage Headline: Elevate Your Style. Expert Hairdressing in the Heart of Yaletown.
• •Email Newsletter Snippet (Promoting a seasonal look/service): Refresh your look this season! Our expert colorists at IS Salon Yaletown are ready to create the perfect autumn hues or maintain your signature blonde. Discover personalized hair artistry. Book now.
• •Instagram Story (Quick tip/stylist feature): [Video of stylist quickly showing a styling tip] Quick tip from [Stylist's Name]! ✨ For lasting volume, always [tip]. Want more expert advice? Visit us at IS Salon Yaletown! #HairTipTuesday #VancouverStylist #YaletownBeauty