Brand Tone

Aspirational & Adventurous, Authentic & Passionate, Chic & Feminine, Functional & Confident, Emerging Eco-Conscious

Brand Values

• •Passion for Surf & Ocean
• •Fashion & Function
• •Quality & Craftsmanship
• •Authenticity & Storytelling
• •Empowerment
• •Inspiration & Wanderlust
• •Sustainability

Best Practices

• •Embrace the Ocean Lifestyle: Consistently use language that evokes the feeling of surfing, the beach, travel, and a deep connection to nature. Words like "salty," "sun-kissed," "wave," "horizon," "adventure" should be staples.
• •Highlight Functionality with Flair: Don't just say it's functional; explain how (e.g., "stays put through the whitewash," "designed for paddling power," "adjustable for your perfect fit"). Marry this with its stylish appeal.
• •Weave in the Founders' Story & Authenticity: Remind the audience that the brand is created by passionate surfers. This builds trust and a personal connection. Phrases like "From our shores to yours," or "Designed by those who live it."
• •Showcase Sustainability Naturally: Integrate mentions of eco-friendly materials and ethical production as a core part of the product's value, not just an add-on. Make it part of the "why" behind the brand.
• •Maintain a Confident & Empowering Voice: Speak to the adventurous, strong, and stylish woman. The tone should be inspiring and affirmative, celebrating the active female spirit.

Social Perception

Customers & Followers: Likely perceive Issa de' mar as a high-quality, authentic surf-inspired swimwear brand that offers stylish and functional pieces. They appreciate the unique designs that stand out and perform well. The Hawaiian origin and female-founder story add to its appeal. The move towards sustainability is likely to be well-received by their target audience. Wider Audience/Industry: Recognized as a legitimate player in the surf/swimwear market that successfully merged chic designs with practical functionality, often highlighted as "sexy sporty swimwear". It's seen as a brand with a strong aesthetic and a genuine connection to the surf lifestyle.

Copy Examples

• •Sun-drenched shoulders and salty hair. Our [Suit Name] is designed to move with you, from the first wave to the last ray of light. Crafted for the wild heart, made with recycled fabrics. 🌊 #Issademar #SurfInStyle #EcoSwim
• •Born on the North Shore, where the waves whisper tales of adventure. Issa de' mar isn't just swimwear; it's a piece of our story, sewn with passion and a love for the ocean. Discover suits designed by surfers, for surfers. Functional, fashionable, and now, even more eco-conscious. Shop our latest collection. [Link] #Issademar #WomenWhoSurf #MadeInHawaiiSpirit
• •Chase the Horizon. Live the Issa de' mar Life. // Durable, stylish swimwear for your next great adventure.
• •Ready for Any Wave? Gear Up with Issa de' mar's Functional Chic.
• •The [Top Name] top: where sophisticated design meets unwavering support. Featuring adjustable straps for a custom fit and crafted from our signature recycled [Fabric Name] blend, it's ready for your most demanding surf session or a blissful beach day. Feel confident, look incredible. #AdventureReady #SustainableStyle