Brand Tone

Worshipful & Reverent, Energetic & Passionate, Uplifting & Joyful, Inclusive & Multicultural, Authentic & Heartfelt, Contemporary & Innovative

Brand Values

• •Faith & Spirituality
• •Worship
• •Unity & Inclusivity
• •Musical Excellence
• •Authenticity
• •Transformation & Legacy
• •Global Outreach
• •Community & Family

Best Practices

• •Center on Worship: Ensure that the ultimate focus of the copy, whether for an album, event, or merchandise, always ties back to the core mission of worship and glorifying God.
• •Use Energetic and Evocative Language: Employ verbs and adjectives that convey passion, joy, power, and movement to reflect their dynamic musical style (e.g., "ignite," "soar," "unleash," "vibrant," "transformative").
• •Emphasize Inclusivity: Actively use language that welcomes everyone, highlighting the multicultural and cross-denominational appeal of their music and ministry. Mentioning global reach or diverse influences can reinforce this.
• •Maintain Authenticity and Heart: Write from a place that feels genuine and heartfelt. Avoid overly corporate or impersonal language. Let the passion for the message shine through.
• •Incorporate Uplifting Calls to Action: Encourage engagement, participation, and spiritual reflection. CTAs should not just be transactional but also invitational, inspiring people to experience the music, the community, or a deeper connection with their faith.

Social Perception

Influential & Pioneering, Musically Gifted & Spiritually Potent, Cross-Cultural Bridge Builders, Dynamic Live Performers, Source of Inspiration

Copy Examples

• •Experience the vibrant sound of worship that transcends borders! Israel & New Breed's new album, '[Album Name],' is an invitation to encounter God's presence in a fresh and powerful way. Stream it now and let your heart rejoice!
• •Get ready for an unforgettable night of passionate worship! Israel & New Breed are bringing their electrifying live experience to [City] on [Date]. Join us as we lift our voices together and encounter the King! Tickets available at israelandnewbreed.com.
• •Wear your declaration! The 'Friend of God' jacket is more than apparel – it’s a statement of your identity in Christ. Crafted with quality, designed to inspire. Shop now at israelandnewbreed.com.
• •No matter where you are, His presence is heaven. May the sound of worship fill your day with hope, joy, and the unwavering knowledge that you are loved. #IsraelAndNewBreed #WorshipAnywhere #Faith
• •We are a New Breed, united in His love, celebrating every tribe and tongue. Let’s continue to break down walls and build bridges through the power of worship. What song unites your spirit today? Share below! #NewBreedGlobal #UnityInWorship