Brand Tone

Passionate, Authentic, and Artisanal

Brand Values

• •Craftsmanship & Handmade Quality
• •Authenticity & Truth
• •Durability & Lasting Value
• •Uniqueness & Exclusivity
• •Passion & Dedication
• •Made in Italy

Best Practices

• •Embrace Storytelling: Continuously share the brand's origin, the artisan's passion, and the unique journey of each product. Use phrases that evoke emotion and connection.
• •Highlight "Handmade" and "Artisanal": These are core to the brand. Consistently use terms that emphasize the human touch, skill, and dedication involved in creating each piece (e.g., "crafted by hand," "artisan-made," "one of a kind").
• •Focus on Authenticity and Quality: Use sincere language. Speak directly about the genuine Italian leather, the limited production, and the lasting nature of the products. Avoid overly trendy or mass-market jargon.
• •Maintain a Warm, Personal, and Passionate Voice: Write as if you are speaking directly to someone who appreciates true craftsmanship. Let the love for the materials and the process shine through in the wording.
• •Visual-Verbal Consistency: Ensure that the language used in copywriting aligns with the visual aesthetic of the brand (which is elegant, rustic, and focused on the beauty of the leather). The words should enhance the story told by the images and videos.

Social Perception

Highly Appreciated for Quality and Craftsmanship. Seen as Authentic and Trustworthy. Associated with Italian Elegance and Style.

Copy Examples

• •Headline: Ispirazione: More Than a Bag, It's a Piece of Our Story. Body: Born from a love for true Italian craftsmanship, each Ispirazione bag is handmade, one by one. No replicas, just the soul of leather and the passion of our artisans. Feel the difference dedication makes.
• •Headline: Genuine Leather, Genuine Passion. That’s Ispirazione. Body: We don’t just make bags; we pour our hearts into them. Discover artisanal leather goods crafted in Finale Ligure, Italy, where every stitch tells a story of tradition and timeless style.
• •Headline: Uniquely Yours. Forever Cherished. Body: With Ispirazione, you’re not just choosing a bag, you’re embracing a piece of art. Limited series, handcrafted from the finest Italian leather – an authentic touch to your everyday life.
• •Headline: The Art of Italian Leather, Woven into Every Ispirazione Creation. Body: From our workshop to your hands, experience the legacy of Italian "pelletteria artigianale." Our bags are designed to journey with you, growing more beautiful with every passing year.
• •Headline: Resist the Ordinary. Choose Ispirazione. Body: We started with a dream and hands eager to create. No shortcuts, just pure dedication to quality and the enduring beauty of handcrafted leather. This isn't just business, it's our heart's work.