Brand Tone

Empowering, Vibrant, and Sophisticated

Brand Values

• •Celebration of Heritage
• •Quality Craftsmanship
• •Individuality and Self-Expression
• •Versatility
• •Social Mission

Best Practices

• •Lead with the "Why": Start with the story and the feeling. Instead of "Shop our new dresses," try "Ready to express your unique style?" This aligns with the brand’s value of individuality.
• •Use Sensory and Evocative Language: Incorporate words that appeal to touch and sight, such as "vibrant prints," "premium cotton," and "polished details," to reinforce the message of quality.
• •Highlight Versatility and Value: Emphasize how a single piece can be styled for multiple occasions ("office to cocktail hour"), showcasing its value and cost-per-wear.
• •Speak Directly to the Target Audience: Use empowering language that addresses the "modern and discerning" customer who wants to "create your unique signature style".
• •Maintain a Consistent Link to Heritage: Continuously weave in terms like "African prints," "heritage," and "culture" to reinforce the brand's unique market position and core identity.

Social Perception

The brand is perceived as a noteworthy fashion firm offering unique minimalist African prints for a global audience, despite limited online presence. It is positioned as a mission-driven enterprise, fostering a positive perception among consumers who value purpose-driven businesses.

Copy Examples

• •Wear a story. Introducing the new ISONAH collection.
• •Life’s too short for boring clothes. Our AYA Dress isn’t just a pattern, it’s a statement. Made with 100% premium cotton for the woman who leads with color. #ISONAH #ModernHeritage
• •BEYOND THE TREND. Polished African prints crafted for the modern woman. Discover styles that tell a story.
• •Tired of blending in? ISONAH offers vibrant, sophisticated apparel that celebrates heritage and individuality. Our versatile pieces are designed to move with you from the boardroom to a night out. Shop now and discover your signature style.
• •This isn't just a blazer; it's armor for the modern pioneer. Crafted from 100% premium cotton in a timeless print, the Adanna Blazer is designed for impact. Its exquisite, minimalist details ensure you command attention with sophisticated confidence. Pair it with its matching trousers for a full power statement or drape it over a dress for an evening of elegance.