Brand Tone

Educational, Scientific, Empathetic

Brand Values

• •Science-Led Innovation
• •Education
• •Integrity and Transparency
• •Problem-Solving & Efficacy

Best Practices

• •Lead with the Science, Simply: Start with the scientific benefit and then explain what that means for the customer. Use analogies to make complex ideas accessible.
• •Anchor in the Founder's Story: Weave Manuela Marcheggiani's journey into the brand narrative to build trust and authenticity.
• •Speak Directly to the Concern: Name the specific skin problems customers face to show empathy and position products as direct solutions.
• •Educate to Empower: Frame copy around teaching the customer something valuable about ingredients and skin health to build long-term loyalty.
• •Use Testimonials as Proof: Pair a product's clinical claims with direct customer quotes to validate the science and efficacy.

Social Perception

Trusted and effective, offering high-value propositions, a 'quiet' brand with a loyal following among informed customers, especially those with mature skin concerns. The extensive product line can sometimes be overwhelming for new users.

Copy Examples

• •Not all needles are sharp. Meet the spicule: a micro-needle derived from hydrolyzed sponges. These tiny structures create 'liquid micro-channels' in your skin, allowing potent ingredients like our Diamond Peptides to penetrate deeper and work more efficiently. It's not magic, it's smarter science for visible results in firmness and texture. No downtime, all gain. #IsomersSkincare #Spicules #SkincareScience #Peptides
• •Your Skin Story Doesn't End at Menopause. It Evolves. Hormonal changes can leave your skin feeling dry, fragile, and unlike itself. We understand. Our Phytoestrogen Collection is formulated with plant-based isoflavones that mimic what your skin is missing, helping restore moisture, elasticity, and comfort. Reclaim your radiance.
• •From My Kitchen Blender to Our Lab: My Story How my own skin struggles led to the formulas you trust today.
• •More than just a serum, this is a universal recovery concentrate. Our formula utilizes copper peptides to mimic the skin's natural healing response, making it ideal for soothing distressed, sensitive, or post-treatment skin. We pair it with fermented minerals that support a healthy microbiome. Free from acids, fragrances, and fillers. Because what we leave out is just as important as what we put in. Suitable for all skin types, especially those prone to redness and irritation.
• •Clinical-Grade Results Without the Clinic Price Tag. By formulating and bottling in our own labs, we deliver potent, award-winning peptide and antioxidant serums directly to you. Experience the Isomers difference.