Tono de Marca

Empathetic, Inspiring, and Relatable

Valores de Marca

• •Authenticity
• •Empowerment
• •Community
• •Resilience
• •Practicality

Mejores Prácticas

• •Lead with Empathy
• •Tell Stories, Don't Just State Facts
• •Balance Aspiration with Relatability
• •Use "You" and "We" to Foster Community
• •Maintain a Consistent Voice of a Mentor, Not a Boss

Percepción Social

inspirational success story and a credible source of business advice.

Ejemplos de Copy

• •Headline: From Redundancy to Revenue. Body: "Three years ago, this was my office. I had no team, no funding, and a whole lot of self-doubt. Losing my job felt like the end, but it was the beginning of building something that was truly mine. If you're at your 'kitchen table' stage right now, feeling overwhelmed and unsure of the next step – this is your sign to keep going. Every six-figure business started with a single idea. What's yours?"
• •On-screen text: "POV: You stopped waiting for the 'right time' and just started." Caption: "The 'perfect moment' is a myth. The messy middle is where the magic happens. Feeling stuck? My free Launch Checklist is linked in my bio to help you take that first, imperfect step. Let's build it together. #smallbusinessowner #femalefounder #startupjourney #entrepreneur"
• •Email Newsletter Subject: Feeling lost in your business? I've been there. Body: "Hi [Name], I remember staring at my sales report, wondering if I'd made a huge mistake. The entrepreneurial journey can feel lonely, but you don't have to navigate it alone. This week on the blog, I'm sharing the 3 key mindset shifts that helped me overcome my biggest hurdles. It's not about having all the answers, but about knowing how to find them. Read it here [Link]."
• •Headline: Let's turn your 'what ifs' into 'what's next.' Body: "Feeling overwhelmed with a million ideas and no clear strategy? I get it. A 1:1 session with me is more than just advice; it's a dedicated hour to build a clear, actionable roadmap for your business. Let's get you unstuck and excited about your brand again. Book a free 15-minute discovery call today."
• •Body: "Scaling my business from my kitchen to a six-figure company taught me more than any business degree could. The biggest lesson? Community is everything. I struggled to find a supportive network of female founders when I started, so I built one. To all the women building their empires from the ground up: who is in your corner? Tag a fellow female founder who inspires you! #womeninbusiness #entrepreneurship #community #businessgrowth"