Brand Tone

Artistic & Passionate, Personal & Approachable, Premium & Quality-Focused

Brand Values

• •Celebration of Nature
• •Design Excellence
• •Family & Home
• •Quality & Craftsmanship

Best Practices

• •Lead with the Story: Every piece of copy, from a social post to an email, should connect back to the brand's origin story. Use phrases like "From our family to yours," "Inspired by our garden," or "A project born from passion" to reinforce the personal, family-run narrative.
• •Balance Passion with Professionalism: Pair the warm, personal story with confident language about quality. Use terms like "giclée," "archival," "museum-quality," and "design expertise" to remind customers they are buying a premium product from experienced professionals.
• •Use Evocative, Nature-Inspired Language: Infuse copy with sensory details related to nature. Words like "flock," "perch," "feathered friends," "jewel tones," and "birdsong" create a consistent and immersive brand world.
• •Speak from a "We" Perspective: Always write as the husband-and-wife team. This maintains the approachable, small-business feel. For example, "We were so excited to illustrate this bird," instead of "Isobel & Frank is excited to release..."
• •Let Customer Praise Reinforce Values: Regularly incorporate snippets of customer reviews into marketing copy. Using quotes that highlight quality ("The quality of the prints is high"), service ("Outstanding service"), and emotion ("I love them") provides powerful social proof that aligns perfectly with the brand's stated values.

Social Perception

High-Quality & Artistic, Trustworthy & Reliable, Personal & Passionate

Copy Examples

• •Meet the Kingfisher. A flash of sapphire and copper, this vibrant character was one of our most requested. We spent weeks perfecting those jewel tones to bring a splash of riverside magic to your walls. Printed on our signature archival paper so his colours stay bright for years to come. Link in bio to welcome him home.
• •Art for the Planet Lover. Inspired by the quiet moments of lockdown, our bird prints are a celebration of the nature right outside your window. Bring the outside in with art that feels like home.
• •It wasn’t just the birdsong we noticed, but the drama. This week’s new addition, the Sparrowhawk, was inspired by a fleeting moment in our own North Yorkshire garden. We designed this print with muted, earthy tones to complement any space, from a modern kitchen to a cozy reading nook. As a thank you to our flock, enjoy free shipping on all prints this week.
• •Tired of mass-produced wall art? Our family-run studio in North Yorkshire creates stunning, museum-quality bird prints. Each design tells a story and is made to last a lifetime. Find a feathered friend for your home. Shop the collection now.
• •Britain’s favourite garden visitor, the Robin. We’ve given this beloved classic the Isobel & Frank treatment: a clean, graphic shape and a palette of soft, muted colours that feel both modern and timeless. It's the perfect piece to add warmth and personality to your home, especially as the nights draw in. A thoughtful gift for any nature lover.