Brand Tone

Warm and Inviting, Feminine and Elegant, Relaxed and Effortless, Positive and Inspiring, Natural and Earthy, Bohemian-Chic

Brand Values

• •Empowerment
• •Individuality and Self-Expression
• •Comfort and Wearability
• •Quality and Longevity
• •Ethical and Affordable
• •Natural Beauty and Simplicity
• •Adventurous and Free Spirit

Best Practices

• •Embrace Poetic & Evocative Language: Use descriptive and slightly romantic words that evoke feelings of comfort, freedom, and natural beauty (e.g., "sun-drenched," "whispers of lace," "earthy embrace," "dreamer").
• •Speak to the "Isle of Mine Woman": Address the copy to an individual who values self-expression, comfort, ethical choices, and a touch of bohemian elegance. Make her feel seen and understood.
• •Maintain a Warm, Inclusive, and Uplifting Voice: Use friendly, encouraging language. Foster a sense of community ("our tribe," "dreamer in all of us"). Focus on empowerment and feeling good.
• •Weave in Brand Values Naturally: Subtly incorporate keywords related to values like "ethical," "quality," "comfort," "effortless," and "timeless" into product descriptions and storytelling.
• •Stay Visually Aligned: Ensure the copy complements the soft, earthy, and feminine visual aesthetic of the brand. The words should paint a picture that matches the imagery. Use emojis thoughtfully on social media to enhance warmth and approachability (✨, 🌿, ☀️, ❤️).

Social Perception

Positive Customer Feedback, Appreciation for Aesthetics, Good Customer Service, Ethical Consideration, Seen as a Go-To for a Specific Style

Copy Examples

• •Golden hour hues and gentle breezes embodied. ✨ Our new Luna Maxi Dress is here, woven with the softest cotton and dreams of endless summer days. Feel effortlessly beautiful, feel authentically you. Tap to wander into wonder. #IsleOfMine #BohoDreamer #EffortlessStyle #NewCollection
• •Embrace the season's change with Isle of Mine. 🍂 Discover cozy knits, flowing dresses in rich earthy tones, and timeless staples designed to make you feel radiant and comfortable. Ethical, affordable, and made to be cherished. Shop our Autumn Edit now and find your new favourite story. [Link] #MyIsleOfMine #AutumnStyle #ComfortAndChic
• •Meet your wardrobe's new best friend: the Skye Everyday Blouse. Crafted from breathable linen-blend fabric in a palette inspired by coastal sunrises, this piece offers a relaxed fit with delicate pintuck details. Perfect for pairing with your favourite denim for a casual day out or dressing up with a skirt for an evening adventure. It's more than just a blouse; it's an invitation to live freely and beautifully. #WearableJoy #IsleOfMineStyle
• •Subject: Your Little Slice of Sunshine ☀️ Sale Starts Now! Snippet: Hello Dreamer, find a little piece of Isle of Mine magic to brighten your days. Selected cherished styles now with special prices, just for our tribe. Discover ethical treasures waiting for you...
• •One dress, three ways to wander ✨ Watch how we style our beloved Freya Midi for brunch, a beach stroll, and a sunset picnic! Which look is your fave? Let us know! 👇 #IsleOfMine #StyleHack #BohoVibes #OOTDInspo #VersatileFashion