Tono de Marca

Authentic, Community-Centric, and Grounded

Valores de Marca

• •Community Support
• •Heritage & Tradition
• •Authenticity & Quality
• •Sense of Place

Mejores Prácticas

• •Always Lead with "Community." Make the fact that the shop is community-owned and supports local makers the central point of all messaging. This is your most powerful unique selling proposition.
• •Use Place-Based Language. Incorporate names like "Hebrides," "Isle of Harris," "Leverburgh," and descriptions of the landscape (e.g., "rugged coastlines," "vibrant colors of the machair") to ground the brand in its physical location.
• •Emphasize "Handmade" and "Authentic." Use words that convey craftsmanship and reject corporate jargon. Terms like "Artisan," "Crafter," "Maker," "Locally Sourced," and "Time-Honored" reinforce your core values.
• •Tell the Makers' Stories. Whenever possible, briefly feature the stories of the artisans behind the products. This adds a human element and deepens the customer's connection to their purchase, transforming a product into a piece of art with a history.
• •Maintain a Simple, Honest Voice. Avoid overly polished or trendy marketing language. The brand's strength lies in its sincerity. The copy should be clear, heartfelt, and genuine, as if you were speaking to a visitor in the physical shop.

Percepción Social

The public perceives businesses from this region as purveyors of high-quality, authentic goods, especially Harris Tweed, with a high level of trust associated with genuine craftsmanship. Customers who seek out these products are often looking for a connection to Scottish heritage and are willing to support local communities, valuing the story behind the product.

Ejemplos de Copy

• •From our island to your home. Discover authentic, handmade crafts from the heart of the Hebrides. Every purchase supports our local makers.
• •Woven with the spirit of the Isles, this Harris Tweed blanket is more than a source of warmth —it's a piece of heritage. Made with time-honored techniques by local artisans, it brings the rugged beauty of Harris right into your living room.
• •We are more than just a shop; we are An Clachan, a community-owned cooperative established in 1979 in Leverburgh. Isle of Harris Crafts is our online home, created to share the passion of our local crafters, artists, and producers with the world.
• •Subject: A Story in Every Stitch This week, we're celebrating the hands that make our beloved crafts. From the intricate weave of a tweed purse to the unique glaze on a Hebridean pottery mug, get to know the local creators you support with every order.
• •Give a gift that tells a story. Our collection of Hebridean-inspired treasures is curated from local talent, ensuring every item has a soul. Find a truly unique gift and support the crafters of the Isle of Harris.