Brand Tone

Adventurous and Active, Protective and Caring, Reliable and Trusted, Direct and Informative, Conscious (emerging)

Brand Values

• •Protection
• •Performance/Efficacy
• •Quality and Trust
• •Active Lifestyle Enablement
• •Health Consciousness
• •Environmental Responsibility (developing)

Best Practices

• •Use Action-Oriented Language: Incorporate verbs and phrases that evoke movement, adventure, and an active lifestyle (e.g., "chase the horizon," "ride the swell," "explore without limits").
• •Emphasize Reliability and Trust: Consistently mention key benefits like "long-lasting," "water-resistant," "dermatologist-approved," and "UVA/UVB protection" to build confidence.
• •Maintain a Positive and Empowering Voice: Frame sun protection not as a limitation but as an enabler of outdoor enjoyment and a healthy lifestyle.
• •Be Clear and Direct: Provide essential product information without excessive jargon, ensuring the benefits are easily understood by the target audience.
• •Integrate Environmental Consciousness Authentically: When discussing eco-friendly aspects, be specific (e.g., "oxybenzone-free," "reef-friendly formula") and avoid greenwashing. Ensure these claims are backed by product formulations.

Social Perception

Positive for Effectiveness, Trusted for Sensitive Skin, Go-To for Water Sports, Valued for Long-Lasting Protection, Seen as a Specialized Brand, Affordability, Awareness of "Reef Safe" Varies

Copy Examples

• •Headline: Conquer the Waves. Trust the Tribe. Body: Your passion is the water. Ours is protecting your skin while you're in it. Island Tribe’s advanced, water-resistant formula stays put, so you can focus on the thrill, not the burn. #IslandTribe #SunProtection #WaterSports
• •Headline: Adventure-Proof Your Skin. Body: From mountain peaks to ocean deeps, Island Tribe offers clinically proven UVA/UVB protection that keeps up with your every move. Play harder, explore further. We’ve got you covered. #LiveActively #IslandTribeProtection
• •Headline: Gentle Enough for Your Little Surfers. Tough Enough for the Sun. Body: Let them explore with joy and confidence. Island Tribe’s dermatologist-approved kids' range provides long-lasting, sensitive skin-friendly protection for all their sunny adventures. #IslandTribeKids #SafeInTheSun
• •Headline: More Sun Time, Less Worry Lines. Body: Our Anti-Ageing Face Cream with SPF 50 not only shields your skin from harmful rays but also helps maintain an even tone and fights premature aging. Enjoy the sunshine, responsibly. #IslandTribeBeauty #HealthySkin
• •Headline: Protect Your Skin. Respect Our Oceans. Body: Dive into your next adventure knowing you’re cared for. Selected Island Tribe sunscreens are now oxybenzone-free, offering high-performance protection that's kinder to marine life. #ReefSafeSunscreen #IslandTribeConscious