Brand Tone

Chic and Trendy, Personal and Celebratory, Approachable and Friendly, Quality-Oriented

Brand Values

• •Personalization and Individuality
• •Celebration of Milestones
• •Style and Timelessness
• •Customer Connection and Gratitude
• •Craftsmanship and Quality

Best Practices

• •Embrace Celebratory Language: Use words that evoke joy, special occasions, and milestones (e.g., 'cherish,' 'celebrate,' 'unforgettable,' 'special moment').
• •Highlight Personalization: Always emphasize the custom nature of the products and how they can reflect the individual's style or commemorate a unique event. Use phrases like 'uniquely yours,' 'customized for you,' 'tell your story.'
• •Maintain an Approachable yet Chic Voice: Balance friendly, engaging language (especially on social media) with sophisticated descriptions that highlight the style and quality of the products. Think 'your stylish best friend.'
• •Showcase Quality and Craftsmanship: Subtly weave in details about the handmade nature and quality materials to reinforce the value of the products without being overly technical.
• •Be Authentic and Relatable: Share behind-the-scenes glimpses (if appropriate for the platform), customer stories, and express genuine gratitude to foster a community feel, as seen in their blog and some social interactions.

Social Perception

Positive Customer Feedback, Go-To for Bridal/Gifts, Appreciation for Customization, 'Worth the Wait' Mentality

Copy Examples

• •Headline: Your Story, Beautifully Beaded. Body: From 'I do' to 'Happily Ever After,' carry your cherished moments with a bespoke Island to East Side clutch. Handcrafted just for you. #IslandToEastSide #BridalClutch #CustomMadeWithLove
• •Headline: The Perfect Gift? It's Personal. Body: Make her feel truly special with a personalized beaded bag from Island to East Side. The ultimate thoughtful gesture for birthdays, bridesmaids, or just because. ✨ #PersonalizedGifts #BeadedBags #UniqueFinds
• •Headline: Day to Night, Your Style Unmatched. Body: Our Medium Structured Bag isn't just an accessory; it's your go-to for effortless chic. Perfectly sized and endlessly customizable, take it from brunch dates to evening glam. How will you style yours? #CityChic #VersatileStyle #ITESstyle
• •Headline: Behind the Beads: Craftsmanship You Can Cherish. Body: Each Island to East Side piece is handmade with love and meticulous attention to detail, using quality glass beads for a timeless treasure. Because some moments deserve to last forever. #HandmadeLuxury #ArtisanCrafted #CherishedKeepsakes
• •Headline (TikTok/Instagram focus): ✨ POV: You just found THE bag for all your wedding events! 💍👰‍♀️ Obsessed is an understatement. 😉 #IslandToEastSide #MrsBag #WeddingVibes #CustomPurse