Brand Tone

Proud & Passionate, Community-Oriented & Inclusive, Authentic & Genuine, Resilient & Supportive, Approachable & Friendly

Brand Values

• •Local Pride
• •Community
• •Resilience
• •Authenticity
• •Quality

Best Practices

• •Embrace Local Vernacular (Authentically): Use terms, phrases, and references that resonate specifically with Long Islanders, but avoid forcing it or sounding inauthentic.
• •Focus on "We" and "Us": Emphasize community and shared identity in your language. Make your audience feel like they are part of the Long Island Strong family.
• •Tell Local Stories: Share anecdotes, highlight local heroes, or feature community events that embody the brand's values of pride, resilience, and togetherness.
• •Maintain a Positive and Uplifting Voice: Even when acknowledging challenges, frame the message with hope, strength, and the enduring spirit of Long Island.
• •Be Visually Consistent with Your Words: Ensure that the imagery and aesthetics accompanying your copy align with the proud, community-focused, and authentic tone you're conveying in your text.

Social Perception

Symbol of Local Identity, Community Champion, Authentic Voice, Positive & Uplifting

Copy Examples

• •Rep your roots, from Montauk to Manhattan. Our new [Product Name] hoodie isn't just comfortable, it's a statement. Wear your Long Island heart on your sleeve. #LISlandStrong #LongIslandPride
• •Nothing beats a [Long Island specific activity, e.g., South Shore sunset]. Where's your favorite spot to soak in the LI magic? Share your pics and tag us! We're all about celebrating this incredible place we call home. #StrongIsland #CommunityLove
• •Long Island isn't just a place, it's a feeling. It's the grit, the heart, the unwavering spirit of our neighborhoods. That's what 'Long Island Strong' is all about – celebrating the ties that bind us. #WeAreLongIsland #LocalSpirit
• •Gear up for [Season/Local Event]! Show your Long Island pride with our latest collection. For every wave you surf and every town you explore, do it Strong. Shop now and wear it loud! [Link to website] #LongIslandLife #ShopLocalLI
• •We LOVE seeing how you rock your Long Island Strong gear! @[UserTag] is showing off their [Product] at [Location]. Keep sharing your moments with #LISlandStrong for a chance to be featured! #CustomerLove #IslandLife