Brand Tone

Youthful, trendy, confident, casual, direct, and empowering, with an edgy, independent spirit.

Brand Values

• •Bahamian Identity
• •Confidence & Empowerment
• •Accessibility & Convenience
• •Trend-focused

Best Practices

• •Always write with the young, trendy, confident Bahamian woman in mind. Use language and references that resonate with her.
• •Infuse a sense of confidence, independence, and boldness into your copy. Encourage customers to be unapologetically themselves.
• •Use a friendly, approachable tone. Phrases like "Hey Girl" or "We got you" create a sense of community.
• •Consistently mention local delivery, Family Island shipping, and pickup options. This reinforces your commitment to the Bahamian market and is a key selling point.
• •Your copy should always complement your visuals. Use short, punchy captions for social media that let the clothes do the talking, and more descriptive, evocative language for your website and emails.

Social Perception

Mainly shaped by its curated online presence, perceived as a local, convenient, and affordable option for trendy women's fashion in the Bahamas, operating within a niche community.

Copy Examples

• •Stop scrolling! Your weekend look just dropped. The 'Bella Summer Dress' is here to make them stare. Effortless style, delivered right to your door. Tap to shop now, Bahamas! #IslandRebel242 #BahamasFashion #NewCollection
• •Hey Nassau! Tired of the same old styles? Rebel against the ordinary. Our new collection of vibrant, head-turning outfits is here. Local delivery available! Shop now and own your style. [Link to website]
• •How to be the main character in the 242. Confidence looks good on you. Which look is your fave? Let us know in the comments! #IslandRebel #BahamasStyle #OOTD #PlusSizeFashion
• •Subject: Girl, We've Got Your Style... Hey Rebel, Ready to upgrade your wardrobe? We've handpicked our latest arrivals just for you. From beach days to city nights, we Robe got the perfect fit to help you slay all day. P.S. We ship to the Family Islands!
• •Unleash Your Inner Rebel. Confidence is your best accessory. We've got the rest. Shop our latest collection of dresses, swimwear, and more. Free pickup in Nassau available.