Brand Tone

Natural & Authentic, Calming & Serene, Artisanal & Quality-Focused, Welcoming & Friendly, Locally Rooted

Brand Values

• •Sustainability & Natural Practices
• •Quality Craftsmanship
• •Customer Experience
• •Connection to Nature & Place
• •Community & Local Identity

Best Practices

• •Embrace Sensory Language: Use words that evoke the smell, sight, and feeling of lavender and the farm (e.g., 'soothing aroma,' 'velvety purple,' 'gentle calm'). Lavender itself has many positive associations related to relaxation and well-being.
• •Highlight 'Handmade' and 'Sustainably Grown': Consistently reiterate these key differentiators to reinforce quality and natural values. This appeals to consumers looking for authentic and eco-conscious products.
• •Maintain a Warm and Approachable Voice: Whether on social media or product descriptions, write as if you're speaking to a friend or welcome guest. This builds connection and trust.
• •Visually Align: Ensure all imagery used in marketing materials (website, social media, ads) reflects the natural, serene, and high-quality aesthetic of the brand. Consistency between visuals and text is key.
• •Tell Your Story (and the Lavender's Story): Weave in elements of your farm's location (Door County/Washington Island), the process of growing and harvesting, and the passion behind the products. This creates an emotional connection and makes the brand more memorable.

Social Perception

Island Lavender is generally perceived as a provider of high-quality, natural lavender products. It's seen as a charming local business and a worthwhile destination for those visiting Door County, particularly Washington Island. The brand evokes feelings of relaxation, natural beauty, and artisanal quality. Customers appreciate the sustainable farming practices and the 'Made in Door County' aspect. There's an association with a pleasant sensory experience – the aroma of lavender is a strong positive.

Copy Examples

• •Headline for a new aromatherapy product: 'Unwind Naturally. Discover the calming essence of Door County with Island Lavender's new Serenity Aromatherapy Mist, handcrafted from our sustainably grown lavender.'
• •Social media post about visiting the farm: 'Escape to a field of purple. ✨ Our lavender is in full bloom here on Washington Island! Come wander, breathe deep, and take a piece of Door County tranquility home with you. We’re open daily 10-4. #IslandLavender #DoorCounty #LavenderFarm #SustainableFarming #VisitUs'
• •Product description for a lavender candle: 'Light the way to relaxation. Our hand-poured lavender candle fills your space with the pure, soothing scent of our farm-grown lavender. Made with natural waxes and essential oils for a clean, long-lasting burn. Perfect for quiet evenings and moments of self-care.'
• •Email subject line for a seasonal promotion: 'Bring the Scent of Door County Home 💜 Shop Island Lavender’s Spring Collection!'
• •About Us snippet for the website: 'Rooted in the rich soil of Washington Island, Island Lavender is more than just a farm; it's a passion for cultivating nature's tranquility. We sustainably grow and hand-harvest our lavender, infusing its pure essence into over 160 artisan products, right here in Door County. Experience the calm.'