Brand Tone

Authentic & Personal, Inspiring & Magical, Calm & Serene, Artistic & Creative, Appreciative & Engaging

Brand Values

• •Imagination & Wonder
• •Artistic Expression & Originality
• •Quality & Craftsmanship
• •Creating Sanctuary
• •Personal Connection & Authenticity
• •Australian Made

Best Practices

• •Always Speak from the Heart: Maintain Shannon's authentic, personal voice. Use "I" and "my" when appropriate to reinforce the artist-led nature. Share snippets of inspiration or the story behind a piece.
• •Emphasize the "Why": Connect the products back to the core values of fostering imagination, creating sanctuary, and the magic of childhood. Don't just describe the product; describe the feeling or experience it brings.
• •Use Evocative and Gentle Language: Incorporate words like "magical," "enchanting," "dreamy," "wonder," "serene," "gentle," "peaceful," "love," and "inspire." Avoid overly salesy or aggressive language.
• •Showcase the Artistic Process & Quality: Remind customers of the hand-drawn nature, the quality materials, and the care that goes into each piece. This reinforces the value and uniqueness.
• •Engage and Foster Community: Continue to ask questions, respond warmly to comments, and make customers feel like part of the Isla Dream Prints family. Highlight customer creations (with permission) to build social proof and connection.

Social Perception

Isla Dream Prints is perceived as a provider of beautiful, high-quality, and unique artwork that brings a touch of magic and serenity to children's rooms. The artist, Shannon Berg, is seen as talented and authentic, with a genuine passion for her work and her customers. Customers feel they are purchasing something special and lovingly made, often commenting on the "dreamy" and "enchanting" quality of the prints and decals. There's an appreciation for the Australian-made aspect and the support of a small business. The brand is trusted for its quality and customer service.

Copy Examples

• •Drift into a world of wonder. ✨ Our newest collection, whispered into life from childhood dreams and painted with the softest hues of imagination, is here to turn your little one's room into their very own enchanted haven. Discover the magic, hand-drawn by Shannon.
• •From my heart to your home. ❤️ Each Isla Dream Print begins as a spark of inspiration, often from my own daughter, Isla. I pour love and a touch of magic into every brushstroke, hoping to bring a peaceful, dreamy escape to your child’s special space. - Shannon Berg
• •Create, play, and re-imagine! Our beautiful wall decals are not only bursting with enchanting characters but are also crafted from premium, non-toxic, and reusable fabric. Easy to apply and remove, they’re perfect for inspiring endless stories and magical make-believe, safely and beautifully.
• •Feel the dream. Our textured art pieces are a tactile journey into wonder, where gentle landscapes and magical details come alive. Each unique canvas is a labour of love, designed to be a sanctuary of peace and beauty in your home. Art that whispers tales of innocence and joy.
• •Let their imaginations take flight! 🦋 Our Grace the Butterfly Fairy print is designed to fill your little one's room with dreams and delight. Where will their adventures begin today? #IslaDreamPrints #KidsRoomMagic #AustralianArtist