Brand Tone

Friendly and Approachable, Value-Oriented and Smart, Informative and Helpful

Brand Values

• •Quality
• •Value/Affordability
• •Trust and Transparency
• •Fashion Consciousness
• •Convenience

Best Practices

• •Embrace "Your Little Online Secret": Use language that makes customers feel like they are in on something special or have found a hidden treasure.
• •Highlight Value & Quality: Always connect the affordability (outlet/second-hand) with the assurance of good quality and desirable brands.
• •Be Approachable and Conversational: Use a friendly, informal tone. Ask questions, use emojis where appropriate (especially on social media), and sound like a helpful friend giving a fashion tip.
• •Keep it Clear and Simple: While playful, ensure that essential information (price, condition, brand, delivery) is easy to find and understand.
• •Encourage Engagement: Invite users to share their finds, ask for styling advice, or tag the brand. Build a community around the "secret."

Social Perception

The perception is likely that of a go-to online (and possibly physical) store for affordable, quality second-hand and outlet fashion. The tagline "Your little online secret" suggests a brand that users might feel they've discovered, offering unique finds or good deals not widely known. Active customer support channels suggest they aim for positive customer interactions.

Copy Examples

• •Headline: "Unlock Your Style. Unbeatable Prices. Your Little Online Secret is Out! (Shhh, tell everyone!) 😉 #iskoristime #SecondhandFinds"
• •Product Description Snippet: "This gently loved [Brand Name] jacket isn't just a piece of clothing, it's a story waiting for its next chapter with you. Amazing quality, even better price. Go on, iskoristi me!"
• •Social Media Post: "Why pay full price when you can discover hidden gems? ✨ Explore our latest arrivals – top brands, tiny prices. Your wardrobe (and wallet) will thank you! Link in bio. #FashionDeals #OutletShopping #isk0ristime"
• •Email Subject Line: "Psst... We've got something special just for you (and your budget!)."
• •Promotional Text: "Don't let these deals slip away! Quality fashion at prices that feel like a secret handshake. Shop now at isk0risti.me – you know you want to!"