Brand Tone

Helpful and Solution-Oriented, Simple and User-Friendly, Practical and Accessible, Confident and Knowledgeable

Brand Values

• •Connectivity
• •Simplicity/Ease of Use
• •Safety
• •Value/Affordability
• •Modernization/Innovation

Best Practices

• •Prioritize "Simple" and "Easy": Consistently use language that emphasizes ease of installation, setup, and use. Avoid overly technical jargon. Words like "effortless," "straightforward," "user-friendly," and "convenient" should be common.
• •Focus on Solutions and Benefits: Clearly articulate how iSimple products solve common frustrations for drivers (e.g., no Bluetooth, inability to take calls safely, wanting to stream music). Highlight the benefits of connectivity, safety, and convenience.
• •Maintain a Helpful and Approachable Tone: Write as if you're offering friendly advice and practical help. The tone should be supportive and understanding of the customer's need to modernize their existing vehicle affordably.
• •Emphasize Value and Accessibility: Reinforce the idea that iSimple provides an affordable way to upgrade car technology, making modern features accessible to a wider range of car owners.
• •Be Consistent Across All Channels: Ensure that the website, product descriptions, social media (if actively used), and customer service communications all reflect the same core messages of simplicity, connectivity, safety, and value. Develop a style guide if necessary.

Social Perception

Positive for Ease of Use and Value. Mixed on Sound Quality and Durability for Some Products. Appreciation for Wide Compatibility. Seen as a Practical Upgrade.

Copy Examples

• •Keep the Car You Love. Get the Tech You Need. Don't let an outdated stereo limit your drive. iSimple makes it easy to stream music, take hands-free calls, and charge your devices in almost any car. Simple solutions for a connected journey.
• •Your Music, Your Calls, Your Car – Simplified. Why upgrade your car when you can upgrade your drive? iSimple offers affordable, easy-to-install kits that bring Bluetooth connectivity and hands-free calling to your existing stereo. Drive smarter, safer, and more connected.
• •Old Car? New Tricks. Effortlessly. Bring your trusted vehicle into the modern age. With iSimple, adding features like Alexa, Bluetooth streaming, and hands-free calling is a breeze. We’re here to help you stay connected, simply and safely.
• •Plug In. Tune Out (Distractions). Rock On. Focus on the road, not fumbling with your phone. iSimple’s intuitive car kits provide seamless audio streaming and hands-free calling, so you can enjoy your drive with confidence and convenience.
• •Smarten Up Your Ride Without Breaking the Bank. Get the latest in-car audio features without the new-car price tag. iSimple delivers reliable, user-friendly solutions to connect your world to your wheels. Easy to use, easy to love.