Brand Tone

Helpful and Customer-Oriented, Community-Focused, Experienced and Capable, Accessible and Approachable.

Brand Values

• •Customer Satisfaction
• •Quality Craftsmanship
• •Community Support
• •Versatility and Capability
• •In-House Production
• •Accessibility and Affordability

Best Practices

• •Prioritize Customer-Centric Language: Always frame communications around the customer's needs, benefits, and experience. Use 'you' and 'your' frequently. Emphasize how your services solve their problems or help them achieve their goals (e.g., 'Let us put our abilities to work for you!').
• •Maintain a Helpful and Approachable Voice: Even when discussing technical capabilities, ensure the language is easy to understand and welcoming. Avoid overly technical jargon unless clearly explained. Offer assistance proactively (e.g., 'Let our design team assist...').
• •Showcase Community Connection: Regularly share stories or updates about local involvement, partnerships, or how your services benefit the community. This reinforces the 'local partner' and 'community-focused' aspects of the brand.
• •Highlight Expertise with Humility: While it's important to convey experience and capability (e.g., '45 years of experience,' 'quality workmanship'), do so in a way that builds confidence rather than appearing arrogant. Focus on how this expertise benefits the customer.
• •Ensure Consistency Across All Channels: Whether it's a website FAQ, a social media post, an email response, or an ad, the helpful, experienced, and community-oriented tone should be consistent. Develop internal guidelines or templates if necessary to help all team members communicate with one voice.

Social Perception

Positive Customer Feedback, Local and Community-Oriented, Reliable Provider, Problem Solver for Custom Needs.

Copy Examples

• •Headline: Your Vision, Our Expertise. Quality Custom Printing, From Start to Finish. Body: At iSignShop, we bring your ideas to life! Whether it's vibrant t-shirts for your team, eye-catching banners for your event, or professional embroidered polos for your business, our in-house experts ensure top-quality results every time. We're dedicated to your satisfaction. Let's create something amazing together!
• •Headline: Supporting Our Community, One Print at a Time. Body: iSignShop is proud to be Jacksonville's local printing partner. We believe in quality, service, and giving back. From school spirit wear at our ETX Spirit Store to helping local businesses shine, we're here for you. Experience the iSignShop difference – where customer care comes first.
• •Headline: Big Project? Small Run? We Handle It All with a Smile! Body: Don't let printing needs overwhelm you. With over 45 years of combined experience and state-of-the-art equipment, iSignShop caters to everyone – from single custom pieces to large-scale orders. Our friendly team is ready to guide you. Get your free quote today!
• •Headline: More Than Just Ink on Fabric. It's Your Brand, Made Real. Body: We understand the power of a great design. That's why iSignShop offers expert design assistance and a meticulous eye for detail on every screen print, embroidery, and sign we produce. Let us help you make a lasting impression. Quality you can see and feel.
• •Headline: Need Custom Gear Fast & Affordable? The ETX Spirit Store by iSignShop Has You Covered! Body: Show your pride without breaking the bank! The ETX Spirit Store offers high-quality, custom-printed spirit wear for parents, students, alumni, and fans. Powered by iSignShop's advanced printing tech, getting your gear is easier than ever. Design your own or choose from our great selection!