Brand Tone

Aspirational yet Accessible

Brand Values

• •Modernizing Tradition
• •Accessible Style
• •Authentic Craftsmanship
• •Customer Empowerment

Best Practices

• •Use Storytelling in Descriptions: Weave in details about inspiration or craft to add perceived value.
• •Maintain a Consistent Tone: Balance elegance with accessibility, using aspirational words for descriptions and direct, urgent calls-to-action.
• •Highlight Both Style and Substance: Emphasize aesthetic appeal and quality/comfort.
• •Create Thematic Collections: Group products into named collections to create a stronger narrative and encourage multiple purchases.
• •Leverage Your Origin Story: Regularly reference Jaipur and its heritage of craftsmanship to differentiate the brand and reinforce 'Authentic Craftsmanship'.

Social Perception

Trendy and affordable online brand for Indian ethnic wear, viewed favorably for fashionable designs and constant new products aligning with trends. Appreciated for stylish, traditional-inspired clothing without a high price tag. Reliance on promotions may lead to perception that products are only worth purchasing during a sale. Concerns regarding inconsistent sizing and customer service can affect reliability reputation.

Copy Examples

• •The Art of Everyday Elegance. Our Mustard Embroidered Crepe Dress blends intricate detail with effortless style. Crafted for comfort, designed to turn heads.
• •Don't Wait! Your Favorite Styles are Now Buy 1, Get 1 Free.
• •Weaving Tradition into Today. Explore our collection of contemporary suit sets, kurtas, and dresses inspired by the timeless crafts of Jaipur.
• •New Season, New Styles! Our 'Summer in Love' collection has arrived. Featuring light fabrics, fresh prints, and the elegant designs you love. Stay fashionable with our latest designs and find the perfect outfit for every sunny day. Shop now!
• •Blue Tie-Dye Delight Kurta: Dive into a sea of style with our Blue Tie-Dye Delight Kurta. Each piece is a unique work of art, inspired by traditional bandhani techniques from Jaipur. Made from soft, breathable cotton, this kurta offers all-day comfort while its vibrant pattern ensures you stand out with effortless grace. Perfect for a casual brunch or a day out.