Brand Tone

Friendly, Humorous, and Upbeat

Brand Values

• •Positivity
• •Self-Expression
• •Humor

Best Practices

• •Commit to a Niche: Decide on a single product focus (e.g., t-shirts) and update all brand materials to reflect this.
• •Unify All Brand Messaging: Conduct a full audit of the website, ensuring all copy, meta descriptions, and alt text align with the chosen niche and brand tone.
• •Develop a Brand Voice Guide: Create a document outlining brand personality, including rules like "Use humor, but avoid sarcasm" and "Write in a conversational, friendly tone."
• •Activate and Maintain Social Media: Post consistently on platforms like Instagram with engaging content that visually represents brand values and reflects the brand voice.
• •Tell a Story: Use the "About Us" page to create a compelling narrative about the brand's origin and purpose, solidifying values and connecting with customers.

Social Perception

Neutral to Nonexistent, with potential confusion regarding product offerings.

Copy Examples

• •Wear your memories. Our 'Never Forget' tee is more than just a shirt—it's a time machine to the good old days. Get ready for the knowing nods and smiles from everyone you walk past. #ishopkudos #ThrowbackTee #RetroStyle #90sKid
• •Your weekend wardrobe is about to get a whole lot happier. 😊
• •Warning: This tee may cause spontaneous conversations and random smiles. Made from 100% premium cotton for maximum comfort while you're effortlessly being the coolest person in the room. It’s not just a t-shirt, it’s a public service announcement for good vibes.
• •Don't Just Wear a Tee. Wear a Mood. | Shop our collection of smile-inducing tees for men and women.
• •Tired of boring clothes? So are we. iShopKudos delivers clever, cool, and conversation-starting tees right to your door. Find the shirt that speaks for you and spread a little kudos wherever you go. Shop now for 15% off your first order!