Brand Tone

Empowering, educational, and mystical. Empowering language aims to empower customers to take control of their spiritual journey and manifest their desires. Educational content positions the brand as an authority and guide, explaining purpose and usage. Mystical language uses esoteric and spiritual terms that resonate with the target audience.

Brand Values

• •Authenticity: Emphasizes connection to genuine spiritual traditions and founder's expertise, offering authentic, quality, and effective spiritual products.
• •Efficacy: Strong focus on tangible results and effectiveness, reinforced through detailed product descriptions and customer success stories.
• •Intention: Products are handmade and hand-poured with love and intention, highlighting personalization and spiritual energy invested.
• •Education: Committed to teaching the community, ensuring customers understand product history, purpose, and proper application for best results.
• •Community: Fosters a supportive community through social media where users share experiences and celebrate spiritual successes.

Best Practices

• •Lead with Empowerment: Frame all copy around what the customer can achieve. Instead of saying, "Our oil is powerful," say, "Unleash your power with our oil." Focus on the benefit and the user's active role.
• •Use the Language of the Practice: Incorporate specific, mystical terms like "anoint," "consecrate," "cleanse," "manifest," and "set intentions." This speaks directly to your initiated audience and reinforces the brand's authenticity.
• •Educate, Then Sell: Always provide context. Before asking for a sale, explain what the product does, how it works, and why it's effective. Position content as a teaching moment to build trust and authority.
• •Weave in Testimonials Naturally: Integrate customer results into product descriptions, social media captions, and ads. For example, "Join hundreds of users who have cleared their path with our Uncrossing bath." This makes the efficacy value a constant, underlying message.
• •Maintain the Founder's Voice: The brand is deeply tied to its founder, Isha Hunter. Ensure the copy reflects her voice—knowledgeable, direct, empowering, and deeply rooted in spiritual tradition. This creates a consistent and personal connection with the audience.

Social Perception

The public and customer perception of Isha Global is overwhelmingly positive and trust-based. Customers view the brand as trustworthy and effective, with products consistently yielding positive results. It is perceived as a provider of high-quality, potent, and beautifully crafted spiritual tools. The brand and its founder, Isha Hunter, are seen as authoritative experts in the field.

Copy Examples

• •Headline: Command Your Space. The new "Sovereign" fixed candle is here. Body: Forged with herbs of mastery and oils of influence, this candle is your tool for unshakable confidence and authority. Light it to set powerful boundaries, own any room you enter, and align your reality with your will. Are you ready to rule your world? Tap to claim your power. #Sovereign #SpiritualTools #CandleMagick #IshaGlobal
• •Title: Money Drawing Oil - Attract Abundance Description: Shift your financial frequency. Our Money Drawing Oil is an authentic, time-tested formula consecrated to attract opportunities, open roads to wealth, and increase your cash flow. Anointed on your wrists, wallet, or green candles, each drop works to align you with the energy of prosperity. Stop chasing and start attracting. Your journey to abundance begins with a single, intentional drop.
• •Headline: Feeling spiritually stuck? It's time for a reset. Body: Our "Uncrossing" spiritual bath is designed to cleanse away negative energy, remove blockages, and clear your path forward. Handcrafted with potent clearing herbs, it’s the powerful spiritual reset you’ve been searching for. Click "Shop Now" to rediscover your clarity and power.
• •Subject: Inside: Your Guide to Powerful Spiritual Protection Body Snippet: Don't just hope for safety—create it. This week, we explore the sacred art of spiritual protection, featuring our Fiery Wall of Protection line...
• •Headline: Authentic Tools for Your Spiritual Journey Sub-headline: Handcrafted with intention. Proven by results. Your transformation awaits.